Online Marketing Advice | The Ultimate Guide To Online Marketing For Photographers On A Tight Budget
Online Marketing Advice | Marketing keeps changing and evolving – what worked few years ago is completely useless today, so if you’re taking your photography business seriously, you’ll want to make sure you’re keeping up with the latest trends and best practices. The success of your photography business depends on your ability to book new gigs, after all, and the only way you can do that is if your potential clients actually hear about you and the services you’re providing.
Standing out in today’s photography industry can be challenging – it’s a rather saturated industry, thanks to the considerable drop in equipment prices. However, it’s far from being impossible. Marketing your services doesn’t have to be expensive or overwhelming if you hit the ground running. To help you master the art of marketing, we’ve gathered some of the most effective, yet incredibly affordable marketing tactics you can start using today to propel your business forward. Let’s get to the good stuff!
When Was The Last Time You Updated Your Website? | Online Marketing Advice
Your website is the central hub of your online presence, and it needs to be up to the standards of the services you’re providing. Chances are, your potential clients will visit your website long before they decide to contact you, and it needs to leave the best impression possible. In other words, the portfolio section needs to showcase only the best examples of your work, and the website needs to provide a seamless experience for the visitors.
There are a few things, in addition to your stunning pictures, that you need to take care of to ensure best results. First thing is the navigation – people are used to seeing the navigation bar at the top of each page, so don’t get too creative when setting it up. The visitors need to be able to focus on your work instead of trying to figure out how to get from the point A to the point B. Also, you if you had your website set up a few years ago, you need to make sure you’re not using Flash. It not only takes forever to load, but also affects your search engine rankings. Which leads us to search engine optimization.
Pay Attention To SEO | Online Marketing Advice
Getting on top of the search result page can be a strenuous task, and it often involves hiring professional agencies. However, that doesn’t mean there’s nothing you can do to get more love from Google. In addition to avoiding Flash, you can also optimize your website. First, you need to define the keywords you want to rank high for and use them throughout your website – from the page titles and meta description to the ALT tags for every picture you upload to your website. Photography websites are notorious for the lack of text, and search engines rely solely on text to rank websites, you should also consider including a blog on your website, which will give you more opportunities to use your target keywords.
Blog About Things That Appeal To Your Target Audience | Online Marketing Advice
Coming up with things to blog about on a regular basis can feel like a challenging task, but if you clearly define your area of specialization and your target audience, it will be that much easier. For example, if you’re a portrait photographer, you will want to blog about what to wear to a session, or if you’re a newborn photographer, you can share tips and tricks on how to keep the babies calm during a shoot. Share funny stories and anecdotes that happened behind the camera and let your personality show. A photographer holds a great deal of trust, and by letting your visitors get to know you a bit better, they’ll be more likely to actually hire you!
Social Media Is King | Online Marketing Advice
Why on earth would you focus on social media if you’re already running a blog on your website? Well, because your potential clients are on social media, which in turn means you need to get there as well! However, keep in mind that it’s called social media for a reason – you need to be able to engage your friends, fans, and followers in a conversion instead of bombarding them with direct sales messages. Share your blog posts, reply, retweet, like, fave and become a part of the ongoing conversion!
Keep Everything Up To Date | Online Marketing Advice
The goal of building an online presence is to get more gigs, and that can only happen if your potential clients can actually get in touch with you. This is why it’s important that your contact information is clearly visible throughout your website, whether it’s in the footer or the header. You’ll also want to complete your social media profiles and keep the information up to date – if you changed your phone number, you need to make sure the latest phone number is featured everywhere.
Email Marketing Is Critical | Online Marketing Advice
If you don’t have an easy way for your website visitors to subscribe to your newsletter, you’re missing an incredible business opportunity. Keeping a database of email addresses of your potential clients is important simply because these people are already interested in what you’ve got to say and what you can do for them, and staying in touch with them can turn them from regular visitors into paying clients. But don’t bombard them with emails – reach out to them only when you’ve got something important to say – whether it’s a special discount or an important update!