Online Marketing Essentials | A Short Guide To Becoming A Marketing Rockstar On Any Budget!
Online Marketing Essentials | Running a successful business in this day and age requires a lot more than just providing an outstanding service and hoping your potential clients will come rushing through the door. Marketing has always been a vitally important element of any business, and it’s just as important today. Sure, the ways you market your business might have changed, but the end-result is still the same: more clients, more business, and yes, more money as well.
However, marketing is a multi-faceted puzzle that requires a considerable amount of preparation if you want to make sure you get the results you’re hoping for. Whether you’re just starting out or you’ve been running your business for years now and are looking to brush up on your marketing knowledge, we’re sure you’ll find something in here that will boost your marketing efforts without breaking the budget!
Do Your Homework! | Online Marketing Essentials
Your entire marketing strategy will be affected by two crucial factors: the service or the product you’re providing, and the audience you’re targeting. From the way you’re going to approach your potential clients to the actual message you’re going to use, everything is going to be affected by the audience you’re targeting. At the end of the day, you’re going to market your services to newlyweds a whole lot differently than you would to an international stock photography agency owner.
Set Up A Website | Online Marketing Essentials
Setting up a website is no longer optional – your potential clients are searching for you online using their smartphones, laptops and desktop computers, which means your business needs to be online! Your website will be the backbone of your online presence, so make sure it stands out for all the right reasons. Make sure you set up a responsive, immersive website packed with content that will keep your potential clients coming back for more.
Optimize Your Website For Search Engines | Online Marketing Essentials
Even the world’s most appealing website won’t do you much good unless people actually know about it! And in order for potential clients to find your website, you need to ensure it’s been optimized for search engines. Determine the keywords you want to rank high for, and find natural and organic ways to use them throughout your website, whether it’s in the actual copy, or meta title and description of each page, or even ALT tags of each image. Another incredibly easy way to boost your search engine rankings is running a blog!
Blog About Things That Appeal To Your Potential Clients | Online Marketing Essentials
Search engines will actually penalize websites for keyword-stuffing, so don’t even think about setting up a page filled with just your target keywords. Instead, blogging regularly will get you on the first page of search results in no time – if you do it right! However, it’s not only search engines that will appreciate a regularly updated blog. Your potential clients will also notice and they’ll keep coming back for more if the content you publish manages to catch their eye. In other words, not only will a regularly updated blog get you more visitors, but it will also help you establish a reputation of a reliable expert!
Social Media Isn’t Just For Your Teenage Kids | Online Marketing Essentials
If you still haven’t created profiles for you business on some of the popular social networks, because you think only teenagers spend their time browsing social media, you’re missing a great marketing opportunity. Whether while waiting in the line at the bank, or on the lunch break at work, your potential clients are browsing Facebook, Twitter, Google+, Instagram and Pinterest, just to name a few. You need to figure out which networks your ideal clients use and find a way to get on their radars!
Keep in mind that it’s called social media for a reason – it’s a two-way street, which means you need to be able to engage your potential clients in a conversation! Don’t just bombard them with random sales messages and links to your website. Instead, comment, reply, fave, like and retweet. For best results, follow the good old 80-20 rule: 80% of the content you share should be informative content, while only 20% can be actual marketing messages.
Create A Cohesive And Consistent Brand | Online Marketing Essentials
Many business owners mistakenly believe that building a brand means coming up with a witty slogan and having a logo designed for their business. While a logo is a vitally important element of any brand, there’s still so much more to be said about business branding – it’s the way your business speaks, acts, and lives – it’s what you stand for, how you engage with your potential clients and what you can do for them.
In order to build a strong online presence, you’ll want to ensure that you use the same tone of voice on every platform, otherwise you might end up only confusing your potential clients. For example, don’t use overly formal tone of voice on your website and a laid-back voice on social media. Another thing to keep in mind is consistency across different social media platforms – even though most of them will have their own rules and restrictions, that doesn’t mean you can’t use the same profile image or the same color scheme to ensure a cohesive look and feel that binds your social media profiles with your website in a creative and unobtrusive way.