Online Marketing Plan | Publish Or Perish – Top Tips For A Winning Online Marketing Plan
Online Marketing Plan | The World Wide Web is a powerful tool with endless possibilities. Building and maintaining an online presence for your business is more effective and affordable than ever before. However, in the online world, where getting lots of attention means cash in the bank, it is becoming increasingly difficult to even get your target audience to notice you. Not only do you have to compete with large businesses that have strong marketing departments, but you also have to compete with social media and many other distractions.
Today, business owners have more ways than ever to market their companies. In fact, online companies are popping up out of the woodworks. But choosing a marketing method, especially when you are a small or even a mid-sized business with a small budget and limited resources, can be hard. With the immense amount of information on the Internet and users largely having the control to see exactly what they want, getting your product in front of potential clients can be challenging to say the least. Here are some basic tips to follow in order to develop a successful online marketing strategy without breaking your limited marketing budget.
Know Your Market | Online Marketing Plan
In marketing, if you have no target, it’s not like the motivational speech of “Shoot for the moon and if you miss, you’ll land among the stars.” It just doesn’t work that way in business. Your marketing tactics will never be successful if you do not have a clearly defined target audience. Before you spend a dime on marketing, figure out your target market first.
Content Marketing Is The New Norm | Online Marketing Plan
Content marketing has come a long way since its days as a buzzword. The practice has been embraced by big-name brands, innovative startups, and a few unexpected players. Companies who blog have 97 percent more inbound links. The more content on your blog, the better your chances are. Companies that have websites of more than 400 pages get six times as many leads as websites consisting of only 51 to 100 pages.
Imagery Reigns Supreme | Online Marketing Plan
Time and time again, visual content outperforms others in terms of catching attention, winning over new clients, and telling a story. The data doesn’t lie – people recall 80% of what they see and do compared to just 20% of what they read and 10% of what they hear, according to a recent research. If you are offering a highly visual product or service, say you are in the bridal or photography business, you should be regularly posting images on Pinterest and Instagram. Posting is free and both networks have large followings, especially among women.
More Focused Social-Media Approach | Online Marketing Plan
Social media was once just a platform to share content, so businesses would sign up for every social platform under the sun and blast their content everywhere. Social media is now a marketing channel as well as a customer-service channel. Whether looking for a new business or researching a known one, potential clients will use search engines and social networks to find the information they need. It is far more wiser to focus on two or three social networks and be very active and accommodating. This not only helps you get more leads, sales and revenue, but it also helps to build a very loyal following that will share your content with their own followers.
Targeting More Precise Keywords And Search Phrases | Online Marketing Plan
The days of targeting broad keywords are coming to an end. While they tend to have a huge search volume, they don’t attract highly targeted traffic and they are expensive to rank. To beat out your competitors, you have to further develop a keyword by making it more specific, even more so if your business is competing nationally. For example, instead of “plumbing services,” use a keyword like, “how to get a ring out of your pipes.” Instead of “dance classes,” use a keyword like, “hip hop dance classes” or “dance classes in jazz.”
Earning Links Rather Than Building Links | Online Marketing Plan
Through all of the updates and algorithm changes over the years one thing stays the same: inbound links are the most powerful signal of trust and authority. This isn’t going to change, not in 2015 or anytime soon. Every industry has authority bloggers, and if you can find the ones that are popular in your industry, you have a number of opportunities to connect with your target audience: from submitting guest posts for publication, running display ads, to responding to reader questions in the comments.