Online Photography Business Marketing Rules | The 4 Commandments Of Online Marketing And What They Mean For You And Your Photography Business
Online Photography Business Marketing Rules | The introduction of the Internet has completely changed the world of business and modern marketing. Long gone are the days when you could only put out an ad in a few local newspapers and sit back waiting for the phone to start ringing. Today, you have more options than ever, ranging from free tactics and tools to pricier ones. On the one hand, this is great news, because your success doesn’t have to be limited by your budget. On the other hand, so many choices can lead to choice paralysis, leaving many new photographers unsure which way to go.
To help you get a better idea how to not only survive in the new era of marketing, but actually thrive, we put together a list of some of the most important new rules you’ll want to follow whether you’re just starting out in the industry or you’ve been around for some time now and want to take your marketing game to the next level. Working some of these tips into your schedule will get you results pretty much instantly, while others might take a bit to gain steam, so take some time to determine which tactics will work for you and your available resources. Let’s dive right in, shall we?
Having A Portfolio Website Is No Longer Optional | Online Photography Business Marketing Rules
You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention. Even if you do put out an ad in a magazine, your potential clients will want to check out your work before contacting you. However, not all websites are created equal, so you’ll need to make sure your website meets a few requirements in order to get the most out of it.
First, ensure the design of your portfolio website is simple enough so your work is the center of attention. In this day and age when pretty much everyone can set up a website, it’s only natural you want yours to stand out from the crowd, but don’t do it at the expense of your work. After all, you’re trying to showcase your work, not your developer’s mad skills. Not only will a simpler website allow the visitors to focus on your work without getting distracted by flashy design elements, but it will also load a lot quicker, which will affect the overall user experience.
Is It SEO-Friendly? | Online Photography Business Marketing Rules
Just because you set up a portfolio website, it doesn’t mean your potential clients will notice it right away – you will need make sure it’s been optimized for search engines. SEO has become an industry of its own, and if you don’t feel like tackling search engine optimization on your own, you should definitely consider investing in a monthly contract with a reputable SEO agency to get your website on the first page of Google’s search results. If you want to find out more about search engine optimization, we’ve got you covered! Head over to our Photography Website SEO Checklist.
Get Social! | Online Photography Business Marketing Rules
Social media isn’t a one-size-fits-all solution. You have to determine the network that is going to work best for your photography business – after all, you don’t want to waste your time focusing on a social network that appeals to you, only to find out your potential clients have never heard of it. Take the time to figure out where they spend their time, and find a way to get on their radar. Social media is a great marketing opportunity, because it’s a platform your target audiences know how to use and enjoy using it.
However, keep in mind it’s called “social” for a reason! Don’t bombard your followers, fans, and friends with generic sales messages – technically speaking, social media isn’t primarily a marketing tool, so don’t treat it as such. Instead, join the ongoing conversation and engage your potential clients – share tips and tricks for better sessions, talk about funny situations you had during shoots, answer questions, and get yourself out there. This will not only allow you to build a reputation of an established, reliable expert, but it will also help your potential clients get a better idea of who the person behind the camera is, which might help them decide to book a session.
Create Your Own Content | Online Photography Business Marketing Rules
While tweeting and sharing funny and interesting links you find online is a good idea, creating your own content is even better, and the benefits are practically endless. First of all, it will help you boost your website’s ranking as it will give you an opportunity to use your target keywords on a regular basis. It will also give you completely custom content you can share on social media, which, in turn, will help you stand out from the crowd of other photographers sharing the same generic content over and over again. And lastly, it will allow your potential clients to get to know you if you share a personal post every now and then. Just remember, this is a business blog after all, so don’t overdo it.