Online Photography Business Marketing | Five Fundamental Ways Every Photographer Can Harness The Power Of The Internet
Online Photography Business Marketing | What a marvelous time to be alive, right? You can connect with your friends and family, learn, even do your shopping without leaving the comfort of your home. What if we told you that you can use the Internet for business as well, not just to binge watch Gilmore Girls on Netflix? We’ve certainly come a long way since the introduction of the Internet, and if you’re not keeping up with the latest trends, you might fall behind other photographers in your area or your particular niche.
Most photographers would be happy hiding behind their cameras taking stunning pictures for days on end. In reality though, that’s not a way to run a successful business. Whether you like it or not, being able to promote your services and products to attract your potential clients is an absolutely vital aspect of any business. The entire approach is no different from professional and freelance photographers, so here are a few important ways in which to reach out to the vast number of potential clients from your living room!
Set Up A Professional-Looking Website | Online Photography Business Marketing
Having a professionally designed website is no longer optional, no matter the industry you’re in. Even brick and mortar stores could benefit from having a website that displays some of their inventories and provides their potential clients with all the information they need in order to come to the store and make a purchase. Having a website is even more important in the industry photography – it will not only help you stand out from the crowd of other photographers, but it can also act as a portfolio and get your work in front of countless potential clients out there!
You don’t need anything overly complex either. With the addition of your contact details and links to other websites such as your social profiles, you’ve got yourself a platform which can act as the first port of call for potential clients. Think of your website as of a central hub – a place where your potential clients can view your work, find all the contact details they need to reach you, links to follow and like you on social media and the latest news about the discounts and other updates you might have!
Build A Social Media Presence | Online Photography Business Marketing
Many photographers wonder why they should bother with social networks if they already spend all that time working on their website. The answer is more simple than you may believe – because your potential clients are spending incredible amounts of time on social networks, and not your website. However, if you share interesting and informative content, engage them in a meaningful conversation and stand out from the crowd of other photographers, they’ll make sure to check out your website, especially when they need the services you’re providing.
So, how do you go about building an effective social media presence? What constitutes interesting and meaningful content? We’re talking about tips and tricks your followers can use for a better session, stories about funny situations you encountered behind the camera, and other industry-related content that will spark their interest. If you set up a blog on your website and maintain it regularly, you’re already halfway there! If you haven’t already, it’s time you consider it, because it will not only give you unique content you can share on social media, but an opportunity to boost your SEO ranking as well. Which brings us to our next point!
Optimize Your Website For Search Engines | Online Photography Business Marketing
Search engines index the web by analyzing the textual content, and photography websites are notorious for the lack of text. This is why it’s important to set up a blog which will allow you to use your target keywords in an organic and natural way that appeals to both your potential clients and search engines. However, there are plenty of other places where you can insert your target keywords – and we’re not talking just about the page titles, descriptions and meta tags. You can also optimize each image you upload to your website by using your keywords in the ALT tags of each image to help the search engines figure out what the images are all about!
Testimonials Can Make Or Break Your Business | Online Photography Business Marketing
We live ina time of social validation, and we all look for testimonials and reviews before making a purchase, so consider offering your clients a free print that only costs you a few dollars if they will jot down a quick testimonial of their experience with you so you can post it on the blog and then have them share that post with their Facebook friends. When a friend receives a testimonial like this, you are very likely to get their business if they are considering hiring a photographer.
Email Marketing Is Not A Dirty Word! | Online Photography Business Marketing
Say what you will, but email marketing (when done right!) can boost any business, and your photography business is by no means an exception, so you’ll want to set up a newsletter signup box on your website to capture the email addresses of your visitors. The beauty of the email list is that these people already like your work enough to give you their email address. They want to hear about your business and about the services you’re providing. They may even love your work enough that they want to receive an email every time you update your blog with new photos. These people are priceless.