Online Photography Marketing Advice | Become A Marketing Rockstar Without Getting Off Your Couch!
Online Photography Marketing Advice | The World Wide Web is a tool with endless possibilities. All those hilarious cat videos aside, you can do pretty much anything online today – whether you’re shopping for a new pair of shoes, doing your research on the cheapest car dealership, learning something new, or chatting with your friends and family. And if you’re a business owner, you can do even more, from promoting the services you’re providing to handling customer service.
However, choosing a marketing method, especially if you are a small or even a mid-sized business with a small budget and limited resources, can be a challenging task. There are more ways and places you can market your photography services than ever before, and finding the best one can feel overwhelming at times. While there might be hundreds of marketing tactics available, today we’ll go through four most effective tips for setting up a solid online marketing strategy even if you’re on a limited budget. Let dive right in!
Know Your Market | Online Photography Marketing Advice
Your marketing strategy will never be successful if you do not have a clearly defined audience. Before you spend a second on marketing your business, figure out your target market first. Who is your ideal client? In order to get their attention, you need to know who they are in terms of age, gender, location, even occupation, and what appeals to them. If you start marketing before you have a clear customer profile, though, you will likely be wasting your dollars in places that will never reach your customer.
Update Your Portfolio | Online Photography Marketing Advice
It’s 2016, and chances are you already have a website for your photography business. However, what many photographers do is set up a website and get carried away with gigs and everyday chores, completely forgetting about their website. While you might be busy working, your potential clients will not think that if your website has been neglected for months or even years now. Instead, they’re more likely to assume you don’t care about your business all that much, or that you’re even out of business, which is why you’ll want to update your portfolio on a regular basis.
Whenever you learn a new skill or start providing a new service, make sure it’s represented on your website. Your website is like a living resume, and it needs to grow and evolve with you. Make it a habit of going through your portfolio and weeding out weaker examples of your work the moment you take a better picture that could replace it. Remember, it’s about quality, not quantity! Don’t dump every picture you ever took on your website and forget about it for five years – instead, update it on a regular basis to ensure it’s a favorable representation of you and your business.
Take Up Blogging | Online Photography Marketing Advice
The benefits of a regularly updated blog are practically endless, and if you haven’t already, you’ll definitely need to consider setting up a blog page on your website. Most importantly, it will give your visitors a reason to keep coming back for more. Think about it – photography websites are usually updated every 3-6 months, some even once a year, which means a potential client has no reason to come back after viewing your portfolio. However, if you blog on a regular basis about things that appeal to your target audience, you’ll give them a reason to keep checking your website.
Come up with a few topics you can blog about and create a schedule. While including a topic or two unrelated to photography is a really good idea, because you’ll give your visitors a chance to get to know the real you, make sure majority of things you blog about are from the world of photography. This will allow you to use your target keywords in an organic way, which will help you boost your search rankings without ever having to hire an SEO agency. And lastly, a regularly updated blog will be a great boost for your social media strategy, because it will provide you with tons of unique content you can share with your friends, fans, and followers.
Build A Solid Social Media Presence | Online Photography Marketing Advice
Social media are an incredible source of entertainment, but if you’re smart, you can use it to grow your business as well. However, keep in mind that your social media accounts are about your potential clients, not you – so even if you’re not a fan of a particular network, but you know your ideal clients are spending their time there, you’ll need to set up an account and get on their radars. At the end of the day, there’s no point in spending time building a presence on a particular network if your potential clients aren’t there.
You’ll also want to keep in mind that it’s called social media for a reason! Don’t treat your social media accounts as link dumps where you paste random links and bombard your friends and followers will generic sales messages. Instead, join the ongoing conversation, share tips and tricks to establish yourself as an industry leader; but also read, retweet, comment and like the content your potential clients share. The best part is that you’ll need 15-30 minutes a day to maintain your social media presence after you set everything up.