Online Photography Marketing Ideas | Four Essential Tips To Optimize Your Online Presence And Book More Gigs
Online Photography Marketing Ideas | In one of our previous posts, we covered some of the most important things every photographer should have on their checklist when turning pro. Needless to say, building a solid online presence is one of the vital steps on your way to success. Despite what many marketing agencies would have you believe, there are many things you can start doing today to stand out from the crowd of photographers in your area or your particular niche, grab the attention of your target demographics, and grow your business.
The Internet has revolutionized the role small businesses play in today’s economy, giving them an opportunity to compete with the larger players without having to spend a fortune on marketing. However, with it comes a new challenge: today, photographers have more tools, places, and ways to promote their services and products, and choosing the right ones can be a daunting task. To help you get a better idea of what works, what doesn’t, and how to stand out from the endless online chatter, we put together a list of the essential ingredients of an irresistible online presence. Let’s get started!
Your Website Is The Backbone Of Your Online Presence | Online Photography Marketing Ideas
It’s obvious that setting up a website for your business is no longer optional, but having any website up and running isn’t going to cut it either. Long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing. You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention.
For this reason it’s crucial you stay away from the cheap web templates. While you may think you’re saving a few bucks, you might be actually doing more damage than good. You’re a part of an incredibly creative industry, and your website needs to show that. It’s the very first contact majority of your potential clients will have with your business, and if it looks just like many other photography websites out there, your work might appear generic as well, which is definitely not the first impression you want to make!
SEO Is Not A Bad Word | Online Photography Marketing Ideas
It doesn’t mean your potential clients will come running just because you set up a custom website. At the end of the day, even the most appealing website won’t do you much good, unless people know about it. The best way to get website traffic is by optimizing the website for search engines. To get started, you’ll want to do your research and determine which keywords you want to target, and then write your content around them. Consider targeting long-tail keywords, as everyone’s targeting shorter, more generic keywords like “photography,” and as a result, they tend to be very difficult to rank high for.
While code optimization may not really be something you can do on your own, you’ll want to make sure you find a developer that will do it for you. For example, when we develop a website for a client, we make sure we cover a few critical requirements. First, every website we set up is fully responsive and works seamlessly across all devices. We also optimize the code for fast loading and make sure our clients have access to the meta data of each page, as well as a SEO tool with the customized tips and tricks to help them boost their rankings.
Social Media Is A Powerful Marketing Tool | Online Photography Marketing Ideas
If you think that social networks such as Facebook, Instagram, Twitter, and even newcomers like Snapchat are just distractions (Like we haven’t all wasted hours on watching funny cat videos and pinning DIY tutorials we never got around to trying out!), you’re missing an incredible business opportunity. Even the world’s biggest brands are out there tweeting, pinning, snapping, and instagramming away, and your photography business shouldn’t be an exception. If you have your target audience clearly defined, you probably already have a good idea which networks are most popular among your potential clients, so create accounts for your business and join the ongoing conversation.
Keep in mind, though, that it’s called social media for a reason. What most business owners get wrong when handling social media presence is the type of content they share. Don’t mistake your social feeds for a place to dump links and generic sales messages, otherwise you might end up being unfollowed. Instead, if you want to grab the attention of your potential clients, make sure the content you share is interesting, informative, and entertaining. Not only will you be more likely to get on their radar, but you’ll also build a reputation of a reliable industry expert and a source of information.
Ensure Consistency | Online Photography Marketing Ideas
Consistency is not technically a tool, but it’s vitally important for success nonetheless. From your website and blog posts to your tweets, you want to make sure you’re using the same language and tone of voice. If you use a laidback tone of voice on social media and a formal tone on your website, you will confuse your potential clients and risk sounding inauthentic, even fake, which is the last thing you want!