Online Photography Marketing | How To Avoid Wasting Money On Advertising
Online Photography Marketing | One of the challenges of charging for your photography is figuring out how to get clients. You’ve got the technical know-how, but what about the business and marketing side? Just as with photography, you need to find the marketing techniques that fit your style. This is especially true for those who want to run a healthy photography business without wasting too much money and valuable time worrying about competing with the local mom with a camera.
Marketing and managing the level of marketing activity is a constant challenge for so many photographers. In fact, we think it is a challenge for everyone in business, regardless of the particular business sector. However, promotion and marketing can actually be fun if you just step outside the box and look at it from a new and exciting perspective. Here are five marketing strategies that are proven to work.
Create a Website and Make It Look Good | Online Photography Marketing
Photographers are defined by their work, and to gain clients for your photography services, you must present a compelling collection of your best shots. Showcase your talent by creating and maintaining a memorable online portfolio. Make sure your portfolio is full of your best photos, but not so many that they overwhelm your potential clients. It is crucial to find a balance between pleasing design and ease of use. Slow loading websites are an absolute no-no! Also, don’t post all your work at once – give the visitors something to look forward to! Be sure to watermark your photos to prevent illegal use and copyright infringements. Registering all work that appears on your website through a national copyright service is an important part of any photography business plan.
Create a Cool Giveaway | Online Photography Marketing
Definitely, absolutely give some things away for free – that’s how you bring in new clients. Offer a time limited in-studio session and small reprint. Tell your clients there is no obligation for further purchase, and mean it. Make a policy to reward anyone who brings you referrals. This may seem like the oldest trick in the book, but it works. When a client brings in a potential client, give them a gift of appreciation, such as a coupon for a shoot in your studio. Don’t view other photographers as nothing but your competition. Treat them with kindness and build positive relationships, because you never know where referrals are going to come from.
Sponsor an Organization | Online Photography Marketing
This way, not only do you help a good cause, you get plenty of free, positive publicity and exposure. Many local organizations are not that expensive to sponsor. If your service is a good fit with their audience, you will get exposure every time the organization sends out an e-mail, and a mention every time they get together. Donating time to a charity can go a long way; even offering reduced rates for a good cause can end up working in your favor in the long term.
Attend Networking Events | Online Photography Marketing
Stay current on events happening in your area, and participate whenever you can. Introduce yourself and circulate business cards and brochures. By attending networking events, you will not only take photos of the event taking place to be added for your portfolio, but also increase your standing within the industry by forming a partnership with other photographers with different specialties. Aside from shaking hands and exchanging cards with other photographers, you can reserve a booth on the conference to showcase and exhibit your works to the public. This allows you to make a statement in the photography business and gain extra mileage in your marketing efforts, especially if your photos make a lasting impression to people.
Send a Weekly E-mail | Online Photography Marketing
If you want to stay in contact with your clients, there is nothing simpler than writing an e-mail that provides something of value. Simply provide a small form for people to enter their name and email address into on each page of your site. Many small business online marketing experts believe this is the single most important strategy for gaining customers. Make sure your emails aren’t so frequent that the folks on your mailing list get tired of seeing them. Send a newsletter every week as a way to keep clients aware of special deals or promotions. Thoughtful, relevant content will make sure that your emails don’t end up get marked as spam.
These photography marketing tips are important in getting your services across to people. So get out there and try them. You will surely be on your way to photography marketing success in no time.