Online Photography Portfolio Design | 6 Ways To Make Your Photography Website Stand Out From The Crowd
Online Photography Portfolio Design | Your website is your virtual storefront. Not only is it an effective way to attract more clients, but it’s a really affordable marketing tool that you can control completely and find clients outside of the people you already know. However, did you know that your photography website can actually be harming for your business? Google tells us that there are almost one million photography websites on the internet right now, and professional and amateur photographers are competing in a pointless race of making a flashier website to set them apart, ignoring the simple fact that it’s not the pretty flash intro or the fancy background illustration that will get them more work.
A website enables your work to be found through search engines, can be used as a powerful digital portfolio, and is an excellent way to interact with your potential clients and fans of your work. Much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to designing a website that will make a professional impression, you will always do well to keep everything up to date and on trend. Here are some essential web design tips that every website should follow.
Keep Things Simple, Clean, Uncluttered | Online Photography Portfolio Design
If people are constantly praising the design of your portfolio website, then you are probably doing something wrong. Your photos are supposed to be the star of the show, so don’t clutter it up with pointless design elements. The world around us has become quite cluttered and the internet is no exception. So why not give your website visitors a break from all the noise and clutter? Using things like flat design and white space can do wonders for your visitor’s experience.
Go Big Or Go Home | Online Photography Portfolio Design
Some photographers are afraid to upload high quality images to their portfolio because they think it increases the chances of copyright infringement. Forget about it! You should choose a few of your absolute best images and showcase them BIG. Don’t display “full size” images at 300px by 300px. Your potential client is there to see your work at its best quality, not a low quality optimized for bandwidth.
Try To Keep The Contrast High | Online Photography Portfolio Design
Depending on the style of photography, images usually look a lot better when you view them against a black background. This is usually the case because there is more contrast than when viewing against white. While images may look better on black or gray backgrounds, white text on a dark background is hard to read. If you’re going to include a blog with lots of text, find a way to put the text on a light background to make it easier to read.
Consider Your Target Demographic | Online Photography Portfolio Design
Your portfolio has to appeal to your target demographic, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t get any of the clients you want. Your main goal should be to connect with the client right away – this is accomplished with branding and the overall look and style of the website and the images that are carefully chosen to appeal to your target audience.
Be A Speed Freak | Online Photography Portfolio Design
A slow loading time is one of the main reasons why people leave a website. Search engines also dislike slow websites, it’s been proved that Google gives lower rankings to slow websites. Pre-load the images in the background so when a potential clients goes to the next image it happens immediately. The appearance of speed is vital, because it keeps people from giving up mid-way through a portfolio. If a web-based image portfolio is fast and snappy, a visitor is much more likely to make it all the way through it.
Make The Navigation Easy | Online Photography Portfolio Design
Your website is your digital portfolio, and there are tactics that you should use to help present your work more efficiently. A portfolio is designed to show off your best work, in different categories. When it comes to creating a menu bar for your website with links to the different pages, DO NOT GET CREATIVE! Make the navigation easy so people can focus on the photography without being distracted by trying to figure out how to use the website.