Online Portfolio Design Advice | How To Spice Up Your Photography Website, Get Noticed And Grow Your Client Base
Online Portfolio Design Advice | One of the very first things you need to take care of when launching a photography business is to set up a portfolio website that showcases best examples of your work and gives your potential clients all the information they need to hire you. However, Google tells us that there are almost one million photography portfolios online right now. This is bad news for you. The good news is that most of these websites suck.
A decent photography website will help show your pictures. A great photography website will help sell your services and grow your business. In the same way that a logo represents a brand, your portfolio represents your skills, style of photography, and your personality. If you get it right, you can have clients forever. In addition to stunning pictures, what features are found in effective online photo portfolios? What are the most important things to consider when presenting your best work?
Don’t Go Too Crazy With The Design | Online Portfolio Design Advice
An effective photography web design solution usually means a nice looking website that is optimized well, but one that stays fairly simple in the design at the same time. This will enable your pictures themselves to do the talking. So even if you have a lot of content throughout your website, you should try to organize it in a simple way, to not confuse people and tempt them to leave the website.
Simplify Navigation | Online Portfolio Design Advice
83% of visitors will abandon a website if it takes too many clicks to get to what they want – and that’s a huge number! The easier your portfolio website is for your viewer to navigate and get around, the happier they will be using your website. The same works in the opposite direction as well, don’t forget. If your photography website is too hard to use, your potential clients will be easily turned off and will produce more negative feelings towards your work.
Blogging | Online Portfolio Design Advice
Nine out of ten photographers tend to register two separate domain names, one for the website and one for the blog. Why? They are only splitting their work for no reason, taking away search engine ranking, and only confusing the potential clients. A blog on your website gives you a great opportunity to continuously showcase your best work, to talk about your services and to market your prints and other products. Blogs also have huge SEO benefits, but most importantly, they build a more personal connection with your audience.
Try To Keep The Contrast High | Online Portfolio Design Advice
Depending on the style of photography, images usually look a lot better when you view them on a black background. This is typically because there is more contrast than when viewing on a white background. However, if you include a blog in your website, find a way to use dark fonts on a light background, as reading white text on a black background can be difficult and very tiring.
Limit Your Selection | Online Portfolio Design Advice
They say a picture is worth a thousand words. This definitely holds true when it comes to your website as well. Although you may have a large collection of images you want to share in your portfolio, try to limit the selection to the best pieces. If you limit your selection, the potential client sees only the strongest of pictures, and if they are interested in seeing more, they can get in touch with you. Limiting your selection also makes your portfolio seem more defined and structured.
Only Use High Resolution Images | Online Portfolio Design Advice
Some photographers are afraid to upload high quality images to their websites because they think it increases the chances of copyright infringement. Forget about that! When a potential client goes to your view your portfolio, they want to see high resolution, professional looking pictures. So give them that! Don’t display “full size” pictures at 300px by 300px. If you’re worried about copyright, use a watermark.
Make It Easy For Your Users To Contact You | Online Portfolio Design Advice
Regardless of how good your work is, if your visitors can’t get in touch with you, you’re not getting any work. You can put whatever you want for your contact details, just make sure that whatever you do put, is correct. A simple phone number will oftentimes be enough, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well. Also, try to set up an e-mail contact form because it increases the amount of people contacting you, and make sure you show it on every page!