Online Portfolio Design | 6 Steps To Creating A Knockout Photography Portfolio Website
Online Portfolio Design | Being hired to shoot a project or a wedding requires you to have the entire package – stunning pictures, great attitude and personality, as well as discipline — but when it comes down to it, the first thing a potential client will see when doing their research is something that many photographers ignore: your portfolio website. The portfolio website showcases your work to potential clients, usually provides some biographical information, and makes it easy for potential clients to contact, and more importantly, hire you.
Whether printed or online, your portfolio is your career calling card. While any other business and service provider has to settle for stock images or hire a professional to get good images for their website, photographers have at least that element of their website taken care of already. But stunning images are not the only part of designing an online photography portfolio. In addition to fantastic images, what elements are found in successful photography portfolios? Here are our top tips to get you on the right path to building a killer online photography portfolio and securing those potential gigs.
Keep Things Simple, Clean, Uncluttered | Online Portfolio Design
If people are constantly praising the design of your portfolio website, then you are definitely doing something wrong. Your images are supposed to be the center of attention, so don’t clutter up the design with pointless design elements. A simple portfolio website makes its messages crystal clear to your potential clients. It not only enables the clients to get the idea easily on what the portfolio is going to showcase, but also get to know or view your works without too much confusion.
Edit The Right Way – The Tight Way | Online Portfolio Design
The old saying is true: “Your portfolio is only as good as your worst image.” Remember, this is your portfolio website, not your external hard drive. So, you want to make sure that only the best of the best goes up. Make sure there are no weak images in your portfolio. Choose at least five projects so you can showcase the breadth of your work, but be selective. Remember, it’s always a better idea to have a portfolio of a few projects that are stunning than dozens of projects where some of them are just OK.
Put Your Contact Info On Every Page | Online Portfolio Design
If the goal of your portfolio is to land you new projects, then make sure a client knows how to reach you so you can actually get one. It’s a fact that by including your contact into your portfolio website, the chances of getting work from the potential clients will increase. To make their life even easier, it is better to put your contact information on every page, be it on page headers or footers, so that they can access the contact information easily without going here and there.
Be Sure To Provide Ease Of Use | Online Portfolio Design
Try to look at your portfolio as a client would look at it. The content should be really easy to access and browse without any confusing or disturbing buttons, pop-ups, shiny banner or even complex website structure which can be hardly understood at once. Don’t turn your website into a game of mystery. Make sure that categories, sections, labels, and navigation make sense to your visitors. Getting clever with these things might sound like a fun idea, and a way to be different, but it creates a frustrating experience for your potential clients.
The Power Of Testimonials | Online Portfolio Design
This is something a lot of photographers and artists overlook, but testimonials can go a long way toward making potential clients feel more comfortable with you. Not only do they want to know that you’re competent in your field, they also want to know that you can meet deadlines and aren’t difficult to work with. If there is a chance for you to include testimonials from your past clients, especially clients from big brands, you must add them. It not only shows the clients’ recognition on your expertise, but also lets the potential clients know what they can expect from both your skills and work ethic.
Be Unique | Online Portfolio Design
Ultimately your portfolio website is built to impress the potential clients. You have to make it so unique that your clients won’t think of any other photographer. Look at what others in your field are doing, and then do something different. That doesn’t necessarily mean you have to do something completely unique that no one has ever done before, but it does mean you have to make sure your portfolio isn’t going to be confused with your biggest competitors’.