Online Portfolio Designs | Tips From A Pro: Build A Better Photography Portfolio Website
Online Portfolio Designs | There’s nothing more important to your business than showcasing your best work in an appealing, professional and accessible way. In the age of digital photography, almost anyone is considered a photographer as long as they have an index finger capable of pressing the shutter button. Professional photographers have to work hard to establish the vital difference between their work and the Joe next-door. Google tells us that there are almost one million photography websites online right now. This is bad news for you. The good news is that most of these websites suck.
To a potential client, you as a photographer are often only as good as your portfolio website. They’re checking you out for the first time, and if you don’t impress them enough, you won’t get their work. Want to make sure that visitors will exit your website almost instantly after landing there? Be sure to make it difficult for them to find what it is they are looking for. Want to get people to stay on your website longer and click on or buy stuff? Follow these simple designs tips.
Share Your Very Best Work And Showcase Your Skills | Online Portfolio Designs
It is great to show versatility and a variety of work, but make sure it is polished and conveys unique ideas. Think of your portfolio as your greatest hits album. Only showcase the hits, your absolute best, most impressive and representative work, and keep the lesser pieces off of your portfolio. Although you may have a large collection of images you want to share in your portfolio, try to limit your selection to the stronger pieces. Too many images in your portfolio can increase load times, and overwhelm the visitor with too many options.
Dress For The Job You Want | Online Portfolio Designs
The adage “dress for the job you want, not the one you have” applies to photography portfolios as well. Every piece should reinforce a well thought out message that you want to communicate to the creative world about yourself. If you want to shoot weddings, for example, then make sure that’s exactly what you’re highlighting in your portfolio. Your portfolio has to appeal to your target audience, whether it is a couple looking for a wedding shoot, or an agency looking for a commercial shoot. If your portfolio gives off the wrong image, you won’t attract any of the clients you want.
Make It Easy To Contact You | Online Portfolio Designs
What’s the ultimate goal of setting up a portfolio? To get clients – and get paid. The easier you make it for a visitor, a prospective client to be able to reach you, the better the chance you’ll end up getting his or her work – and get paid. A simple phone number will do, although if a potential client isn’t fond of the telephone, it may be better if they knew your email address as well. Remember to think about all your users before you make any final decisions.
Make Your Portfolio Easy To Navigate | Online Portfolio Designs
This is pretty forehead-slapping common sense. Still, it’s worth repeating: the best website doesn’t mean jack squat if it’s hard to navigate. When it comes to designing a navigation bar for your website with links to the different pages, try not to get too creative! If your website is too hard to use, your users will be easily turned off and will produce more negative feelings towards your work. Rethink your navigation, and make it as easy and natural as possible to use.
Go Big Or Go Home | Online Portfolio Designs
When a potential client comes to your website to see examples of your work, they expect to see high resolution, professional looking images. So give them that! Don’t display “full size” images at 300px by 300px. Some photographers are afraid to upload high quality images to their portfolio websites because they think it increases the chances of unauthorized usage. Forget about this! If you’re worried about copyright use a watermark.
Flash Is For Portraits, Not For Websites | Online Portfolio Designs
Flash takes a long time to load, it is not search engine friendly, some computers can’t even load it, and it often looks overdone. Another problem with flash based websites is the inability to add keywords to your images alt tags. For a search engine, a Flash website is just like a huge blank page without any text at all. This makes your portfolio website very difficult for search engines to read, which will hurt you dramatically in Google search rankings.