Online Portfolio Tips | The Busy Photographer’s Guide To Web Design: Secrets Of An Effective Photography Website
Online Portfolio Tips | If you’re taking your photography business seriously, a portfolio website is pretty much expected in addition to the printed portfolio. Photography websites have become so important, in fact, that many photographers don’t even have a printed version around anymore. It makes perfect sense, if you think about it – anyone with access to the Internet can visit your website and effortlessly view your work without coming to your studio or scheduling a meeting.
This is why it’s vitally important that the website you set up makes the best impression possible. Your website can be seen as a store window, and you need to make sure it’s the best one on your street. So, what are the ingredients of an effective photography website, in addition to your stellar pictures, that will turn visits into paid gigs? Read on to find out!
Step Up Your Game | Online Portfolio Tips
While joining Tumblr and Pinterest and sharing your pictures might have crossed your mind, you will want to make sure you have your own domain name with the name of your business, and a professional email address. Photographers hold a great deal of trust, and you’re starting to build that trust from the moment your potential client’s type in the URL in their browser.
Showcase The Best Examples Of Your Work | Online Portfolio Tips
You might be passionate about your work, and we can’t blame you for it, but you will want to try and resist the temptation to share absolutely every shot you ever took. Think of your photography website as a best of compilation and leave all the B-sides off your website. At the end of the day, your portfolio is only as strong as your weakest picture. Keep in mind that your work isn’t done once you set up your website – you’ll want to go back through your portfolio on a regular basis and replace weaker examples with newer shots and keep it up to date.
Know Your Audience And What Appeals To Them | Online Portfolio Tips
If you haven’t clearly defined your audience the moment you decided to launch a business, you should probably go back and do it as soon as possible. Not only will the area of specialization greatly affect the equipment you’ll need and the way you market your business, but it will also be the starting point for your website. You’ll set up a website for a wedding photography business quite differently than you would for a landscape photographer, so you need to know what appeals to your target audience and what turns the off before you even touch your keyboard.
Don’t Go Overboard With The Glitz And Glamour | Online Portfolio Tips
While you do want to make sure your website stands out and grabs the visitor’s attention from the moment they get there, you will also need to make sure your works remain in the center of attention. If your visitors are constantly praising the design of your website, rarely mentioning your pictures, you’ve got a serious problem on your hands. Simplify the layout and make sure your pictures are the first thing visitors see and the last thing they remember.
Simplify Navigation | Online Portfolio Tips
You don’t want your website to look like the websites of other photographers in your area or niche, but there are still some best practices and standards you’ll want to follow, like the navigation bar for example. People are used to certain things being in certain places, so when it comes to navigation, don’t get too creative. Keep the primary navigation menu with the most important links at the top of each page, and consider setting up a sidebar for other, less-important things, making it easy for your visitors to focus on your work instead of trying to figure out how to use the navigation.
If You Want To Get Hired, You Better Make Contact Information Accessible | Online Portfolio Tips
The ultimate goal of your website is to secure more gigs, and the only way you can do that if you make contacting and hiring you seamless and effortless. Your visitors will not spend too much time hunting down your contact details, no matter how stunning your work is, so make sure your email address and telephone number are in the footer or the header of each page. Consider also setting up a separate Contact page with a contact form, so your visitors don’t have to switch to another window to email you.
Build It And They Will Come? Not Really! | Online Portfolio Tips
Here’s the thing with websites: you can have the most beautiful website in the world, but it won’t do you any good unless your potential clients are aware of it – and the best way to take care of that is optimizing it for search engines. Search engine optimization may sound incredibly complicated, but once you get a hang of it, it will come naturally and require only a few extra minutes of your time.
If you have a blog on your website, getting started with SEO will be easy – all you have to do is include the keywords you’re hoping to rank high for in search results throughout your posts. You’ll also want to optimize each and every picture you upload to your website by using the ALT tags. Remember, this is a photography website – which means you’ll want to use every opportunity to include the keywords, from the page titles all the way down to captions. Just make sure whenever you do use the keywords, it’s organic and sounds natural. Google is notorious for penalizing keywords stuffing.