Original Logo Design Tips | What Makes A Good Logo? 6 Tips To Keep In Mind When Desinging Your Logo
Original Logo Design Tips | We live in a world painted with brand logos. Even toddlers who can’t yet tie their own shoelaces remember many logos or are able to figure out what a company sells just by looking at its logo. Your logo is the symbol of your business, and one of your company’s most valuable assets. It is the single most important design element that will stand for your brand more than anything else. A professionally designed logo can inspire loyalty, build a brand identity, and provide the professional look of a successful enterprise.
Since your logo is an essential element of your brand and frequently the first thing a potential client sees, designing one that appeal to your target audience has to be a top priority. A well-designed logo is one that portrays your business the way you want it to be perceived, and conveys your message effectively. It should be simple, unique, memorable, and versatile. Below, we go through some of the most important logo design tips that you should follow if you want to design a successful and professional logo.
Define What Your Company Stands For And Its Audience | Original Logo Design Tips
Although all designers will spend some time getting to know your business before they begin working on your logo, it always helps to get some information from behind the scenes. Talk about what you do, what makes you unique, what you think your clients love about you, what you want them to think about you, and more. For business owners just launching their business, or even for more established companies looking for a fresh logo, answering these questions can prove tricky. You have to really know who you are as a brand in order to be able to make the right decisions.
Use The Right Shapes | Original Logo Design Tips
This is another vital tip: pay close attention to the shapes you use for your logo. Square shapes imply strength, and symmetrical shapes convey rationality and responsibility, while irregular shapes can be more fun and quirky. The logo shapes used by big brands aren’t chosen by accident. Whether your design is based on circles, triangles or other shapes, you can benefit from a keen understanding on the psychology of shapes. Whatever shape you pick, think about how and where it will be used and make sure it works where it will appear most often.
Understand The Psychology Of Colors | Original Logo Design Tips
Understanding the psychology of colors is also crucial to designing an effective logo. The use of color can bring multiple layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex assumptions we make based on experience. Bright and bold colors may grab someone’s attention, but could also feel overwhelming; muted tones imply sophistication, but could be overlooked. Every color has a different meaning and can change the meaning of your message, so don’t fall into the trap of communicating the wrong message because of a simple brush stroke.
Test The Color Variations | Original Logo Design Tips
Every business owner will need to display their logo in only one color at one time or another, so make sure you test to see whether this would change the logo’s appearance. A great logo should look great whether in one color, gray scale, or mixed colors and tones. Regardless of color aside, a logo’s identity should shine. One way around designing a versatile logo is to begin designing in black and white only. This will enable you to focus on the concept and shape, rather than the subjective nature of color. If you use color to help differentiate certain elements in the design, then the logo will look completely different in one tone.
Make It Versatile | Original Logo Design Tips
In the digital age where logos appear on multiple devices, different materials, and across social media, you must create something that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Make your logo clean and functional, and design it using vectors. Your logo should work as well on a business card as on the side of a truck. A good logo should be scalable, easy to reproduce, memorable and distinctive.
Think Long-Term | Original Logo Design Tips
Your competitors may be successful, however, what works for them might not work for you. Originality will score integrity points and get you noticed. Rather than following trends and fads, design a logo that continually builds brand equity through the years. Most logo designs are used for years, so be careful not to use trendy fonts, shapes, or styles that may go out of fashion quickly. An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years? Don’t follow the pack. Stand out.