Outstanding Branding Tips | Boring Marketing Is Optional: Tips to Make Your Brand Pop
Outstanding Branding Tips | Are you tired of feeling invisible? Do you feel like potential clients aren’t giving your business a second look? An effective branding strategy gives you a major edge in increasingly competitive industry. But what exactly is branding? How does it affect a small business like yours? Should you even care? Brand perception matters more than you may believe. What matters the most is how you create and position that perception among your target audience. After all, great branding is part art, part science.
The American Marketing Association defines a brand as a “name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers, and to differentiate them from those of other sellers.” Therefore it makes sense to understand that branding is not about getting your target audience to choose you over the competition, but it is about getting your potential clients to see you as the only one that provides a solution to their problem.
Great Brands Have A Clear Purpose | Outstanding Branding Tips
Because of the way that technology has affected people, brands and society, the most important thing you can do is define your purpose. Once you’ve nailed it, your purpose will provide a road map for the ride ahead. Not only that, when your purpose is clear, it gives a chance to your clients, your business partners, and your employees to feel like they are a part of a community, it gives them a much-needed sense of belonging, and helps you start a movement around your business. You might hold authenticity above all else, or strive to be the simplest solution to a common problem. Whatever industry you’re in, you have something vital to offer to your potential clients. Focus on that as your reason for existing, and clients will take notice.
Design To Impress | Outstanding Branding Tips
Strong brands are instantly recognizable. They have a style and design that are unique, evoke emotion, and are related to their target market. A well-designed logo is a great start. Unless you are able to design one on your own, which looks professional, you’ll have to hire a professional. Impressive design doesn’t always mean graphics and animation. Typography, page layout, and user experience are all critical elements of an engaging and effective brand image.
Apply Your Brand Consistently | Outstanding Branding Tips
You can do everything else right, and mess it up here. Consistency of usage and application of the brand is vital. A business should have a consistent look-and-feel and consistent language and stick to them. One of the inherent values to a small business brand is that it’s familiar. Without consistency businesses never have the chance to evolve into sustainable brands. Consistency builds trust, it boosts recognition, and in the long-term, consistency drives greater revenue.
What Is Your War Cry? | Outstanding Branding Tips
You can create your slogan on your own, or with a group of friends. People love to chip in ideas. Some business owners like to write a huge word list to identify phrases for their battle cry, but often a great slogan comes in a burst of inspiration. Sure it has to be vaguely related, but you really have a license with creative freedom. It does need to be short and sweet, something you can say in a single breath, or battle cry.
If you can capture the right catchphrase, people will spread your message far and wide.
Content | Outstanding Branding Tips
You should always try to create original content that conveys your brand, whether you’re teaching, selling, or just rambling. Stick to content that will build on your brand, because as it continues to grow, and as you gain a following, you will start to exclude the very people you’ve been working on getting to your website or business. The idea of writing makes lots of small business owners break out in hives, but you don’t have to be Shakespeare. If you don’t have time to write blog posts, simply gathering links to all the best content in one place makes you an irreplaceable resource.
Go Social | Outstanding Branding Tips
Every business should have a Facebook page, but simply setting it up and asking people to “like” you isn’t enough. You should offer valuable content and resources that will encourage people to come back and also to tell their friends. You’ll not only look savvy, but increase your connectivity, and gain traffic to you site from elsewhere. Add Facebook Like buttons, have a dynamic blog section, utilize SEO, and build your site heavy with links, for starters.