Outstanding Business Card Design | How to Design Business Cards Your Clients Will Remember
Outstanding Business Card Design | Business cards are one of the simplest, most popular ways business owners promote their businesses, their products and services to potential clients, business partners and suppliers. Business cards not only communicate who you are, they give someone you’re meeting a tangible reminder of you and your brand. Leaving a good impression is crucial and a well-designed business card can help you push past boundaries by reinforcing that you take your image seriously.
A lot of business owners don’t even carry around business cards anymore. This is a mistake. It’s always a good idea to carry some self-promotional material in your pocket, whether you’re attending a conference with the goal of networking, or for situations when you bump into an old friend who is now a possible business partner. So, with all that in mind we’ve brought together six of our top tips for designing effective, innovative business cards.
Keep Your Business Card Simple | Outstanding Business Card Design
If you have a lot of information to include, you may be tempted to shrink the size of your text. However, small text can often look readable on a computer screen, but turn into an unreadable smudge when printed. Make sure that your business card is readable. Stay away from card formats that have so much clutter that it makes it impossible to see where a piece of information starts and ends. As a general rule of thumb, don’t go smaller than 8pt for the font size. Also, don’t forget about the font itself: keep it professional and simple.
Brand | Outstanding Business Card Design
A business card reinforces your brand by introducing brand elements, such as logo, colors and fonts. It is critical that your business card is consistent with your other branded materials. A business logo is an important branding element essential to business card design. Whether your logo is an image with words or just a logo type, add it to your business card in a visible location. Avoid using standard clip art as your business logo. A logo brings credibility and brand awareness, so before you invest in business cards have a logo professionally designed for your business.
Include The Important Information | Outstanding Business Card Design
The main goal of a business card is to make it easy for people to contact you. Include only the contact information that is absolutely crucial. For example, email, phone, cell, website, address, name and job title. Social media contact information for networks such as LinkedIn, Twitter and Facebook can also be included, if your company actively uses these networks to share information and market products and services. Keep all the information in your business card current. If you changed address or phone number, don’t scratch the old number and write down the new one by hand; get new business cards.
The Issue Of Size | Outstanding Business Card Design
The typically business card size is 3.5” x 2” — meaning wallets and business card holders are designed to accommodate this size. If you business card won’t fit into these items, it may get tossed in the trash — making you lose potential clients. There are things you can do to a 3.5″ x 2″ card to stand out, like rounded corners for example, but going with an untraditional shape can be tricky. A round card, for example, is certainly memorable, but it won’t fit in standard business-card holder devices.
Paper Matters | Outstanding Business Card Design
If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Proofread | Outstanding Business Card Design
Before sending your business card design off to the printer, proofread the card for grammatical errors, make sure that all images and text are within the designated print area and that you have included your logo and contact information. A useful hint is to read each line backwards, and to read from bottom to top. This will force you to look carefully at each word and number. Check and re-check phone numbers and addresses.