Outstanding Business Card | Portable Sales Force – Design Tips To Get More Business From Your Card
Outstanding Business Card | Many people neglect the value of having a professional business card that accurately conveys their brand image, yet this small piece of paper can be a vital part of your collateral package. It’s often the first item potential clients get from you, so it’s your first chance to make a strong, positive impression on them. If you haven’t got a card you can give out to potential clients or business partners, you’re missing out on a crucial marketing opportunity.
You give your business card to existing and potential clients so they have your contact information. You put your business card inside of presentation folders, throw it in envelopes with the letters, and use it in a myriad of other ways to let people know who you are and what you do. But no matter how you use your business card, it won’t be the marketing sales force it should be unless it looks professional, is easy to read, and helps clients and business partners remember what you do and why they should do business with you. Here are some hints on designing a card that will stand out from the crowd and leave a favorable impression on your potential clients.
Keep It Simple | Outstanding Business Card
Keep it simple. Keep it straightforward. Keep it subtle. Business cards are usually just 3.5″ x 2″, so you don’t have too much space with which to work. Don’t make your logo too big, don’t make the type too small to be comfortably read, and don’t be afraid to use white space. You may be tempted to use an unusual material for your business card to make it stand out. While this will be memorable for sure, bear in mind the practicality of your chosen medium. People often write extra details on business cards – such as where they acquire the card.
Logo | Outstanding Business Card
A business logo is a crucial branding element vital to business card design. Whether your logo is a graphic with words or just logo type, add it to your business card in an obvious location. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the visual mark for your brand.
Include The Right Information | Outstanding Business Card
It may sound obvious, but the most important thing to consider when designing your business card is the information you want to include. You want to have the critical information that enables a person to connect with you, such as your email, phone number and website. Think carefully about which contact details to include – you should strike a balance between providing enough points of contact, without making your card look cluttered.
Use Both Sides | Outstanding Business Card
How often will people see the back of your business card? Traditional card storage devices assume that side is blank. If you do put copy on it, be sure the information is of a supplemental nature: e.g., your company’s mission or tagline. If you’re going to use the backside, make it something meaningful. Or you can leave it blank and write in longhand a brief mention of something you discussed. That gives the person another dimension of the experience that they find personal and lasting.
Proofread | Outstanding Business Card
Proof read well before you send it to printing. A handy hint is to read each line backwards, and to read from bottom to top. This will help you look carefully at each word and number. Check and re-check phone/fax numbers and addresses. Don’t give out business cards that have out of date details on them such as old phone numbers, email addresses or location. Don’t cross out old details and try to re-use cards either. Cards are cost effective enough these days that a well planned and executed card should not have to change too often.
Choose The Right Colors | Outstanding Business Card
Keep readability in mind when selecting colors to use on your business cards. Avoid colors that are too dark, bright or light, as they can make it difficult to see your company’s contact information. Choose colors that are aesthetically pleasing. A mish-mash of bright and bold colors may make your card stand out in a stack of 50, but it could be for the wrong reasons. It’s also worthwhile to think beyond your business cards: try to keep your color scheme consistent throughout your media (website, twitter, email signature) to develop a professional image of yourself.