Outstanding Business Cards | 4 Ways To Take Your Business Card From Merely There To Truly Great
Outstanding Business Cards | First impressions matter, but second impressions make a difference as well. In many cases, that ‘second’ reminder of a person is when you pull your business card from your wallet or pocket. Handing out a well-designed business card can significantly boost your networking capabilities and help to grow your business brand. The appearance and content of your card says a lot about you and can mean the difference between a call (followed by a new job or a closed deal), and simply being tossed into the trash can and forgotten.
When you decide to go cheap on your business card, what message does that send to those with whom you want to do business? Cheaper isn’t always better, especially when it comes to first impressions. Follow these tips and leave a great first impression on your potential clients.
Content goes first | Outstanding Business Cards
It may sound obvious, but the first and most important thing to take into consideration when designing your business card is the information you want to convey. Don’t base your business card design on the fact that your printer has a special limited-time offer on round corners or metallic inks. Think carefully about which contact details you want to include – you need to strike a balance between giving enough points of contact, without making your card look too cluttered.
Your name, website, email address and phone number are essential. Many businesses no longer include a physical address on their business cards, so if you’re struggling for space, you may want to remove this from your design. If you put all of your information on your card and it looks cluttered, then by all means make cuts. Is your Facebook account used only for personal communication and posting funny cat videos? Don’t hesitate to cut it.
Declare your elegance and professionalism with fonts | Outstanding Business Cards
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Be careful, small text can often look readable on a computer screen, but turn into an illegible smudge when printed. The style of font and print layout must be chosen carefully to make sure that your potential client can easily understand the information printed on your card. If a potential client tries to call you and cannot read your telephone number because the font is too small or too cursive, you run the chance of losing a new client.
It’s generally best to stick with standard fonts. A striking all-caps font is fine if that fits your brand personality. In general, limit yourself to two fonts on your card. Anything more can look cluttered and sloppy.
Stick to the standard size | Outstanding Business Cards
There are things you can do to a 3.5″ x 2″ card to differentiate yourself, like rounding the corners, but going with an unusual shape can be tricky. A round card, for instance, is really memorable, but it certainly won’t fit in standard business-card holder devices. Tempted to use rounded corners just because the cool kids are doing it? Maybe your card would stand out more by not using this technique.
You also might be considering using an unusual material for your business card. While this will certainly be memorable, bear in mind the practicality of your chosen medium. People often write extra details on business cards – such as where they acquired the card. This is much more difficult to do on metal, or even wood.
Keep your business card in line with your brand | Outstanding Business Cards
If you don’t have a business logo, have a professional designer create it. If you provide products or services that can be represented with a symbol, the logo should symbolize that product or service in some way. It’s wise to keep your business cards in line with the rest of your company’s branding, so if you have company colors, use them.
Keep the back blank, or use it for non-critical information | Outstanding Business Cards
How often will people see the back of your business card? Traditional card storage devices assume that side is blank. If you do wish to include something on it, be sure the information is of a supplemental nature. Remember, while business cards should promote your brand identity, they shouldn’t be confused with advertising.
Don’t skimp on paper quality | Outstanding Business Cards
Consider the thickness of your business card. Thicker cards tend to feel more expensive – making your business seem more professional. If the card feels flimsy or looks like you printed it yourself on a cheap printer, it will leave people with impression that they are dealing with a company that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock.