Outstanding Business Logos | Think You Can Skimp on a Logo? Think Again.
Outstanding Business Logos | Before the days of graphic design and digital branding, logos were a luxury for most of the business owners, and businesses relied on good rapport and loyal clients. However, branding has become more affordable, and is no longer limited to big businesses only. For small business owners, branding can still take a backseat to other considerations, such as funding and product development. This is a huge mistake, as a company’s brand can be vital to its success.
A successful brand and brand identity do require effort, money and time, but are not impossible for small businesses to achieve. One way of branding companies is by creating a logo. Open your fridge, flip through a magazine, surf the Internet, and there they are! And the moment you see them, you remember products, commercials, good experiences, and possibly bad ones – but the key point is you remember them. For this reason, a well-designed logo is an essential part of any company’s overall marketing strategy.
A logo should leave an impression, be suggestion, give a clue. A logo’s job is to provide a legible, recognizable uniform for all of your marketing material to wear. It works in conjunction with your name to make your brand unique. Here are a few points to consider in designing a memorable logo.
Hire a professional designer | Outstanding Business Logos
A lot of people think that designing a good logo is not so difficult, and that pretty much anyone can do it. Because the most effective logos are simple, people think these can be easily designed. But this is not the case. Hiring a designer does require more of an investment, but the end result will be a logo with timeless beauty. If there is a limited budget, a company may attempt to create its own logo, but will not be able to capture the detail that a professional eye can bring to the project. This is exactly where a designer’s experience comes into play.
Start with your brand | Outstanding Business Logos
When designing a logo, consider your brand first. Ask the tough questions. Know who your clients are, and what they want from you. Know what you want from your clients. Target demographics, age, personality and culture are vital factors that determine the brand image, and our logo needs to convey the essence of your brand. Are you a serious company, or one that revels in being whimsical? Are you appealing to a conservative set? Understanding a particular industry’s ‘theme’ is important, because what appeals to an 18-year-old will be very different to what appeals to a senior citizen.
Simplify | Outstanding Business Logos
Logos that are overdrawn or too ornate are generally not flexible and have very limited versatility. By keeping a logo simple, you increase its “stickiness” and keep it from being seen as cluttered. The more lines, shapes, stories, colors, and fonts you utilize in your logo, the more provincial you look. If being provincial is part of your brand, then feel free to break this rule. Otherwise, less is more.
Avoid trends | Outstanding Business Logos
A modern and trendy logo is fun to create, but it may soon go out of style. The design basis for an effective logo should be timeless elegance, so it will look right no matter how many years have passed, or how many changes the company sees as it evolves. Rebranding should never be considered a normal part of business, nor should it become a habit. Longevity is what you should strive for. To create a timeless logo, avoid trends, avoid unnecessary effects and keep it simple.
Consider locations | Outstanding Business Logos
Logos look very good on a computer screen, but that is not the only place they are used. A well-designed logo will make the same impression on a letterhead as it does on an article of clothing. One way to design a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature. Your logo should shine in newspaper gray-scale, on a billboard, or a mug. Making sure a logo looks right in any instance is a large part of the design process that will save time and trouble over the long term.
A brand logo is usually the first experience a person will have with a business, which is why it must convey the right message and make a large impact. Following the tips above will make sure the design process goes smoothly, and your company is represented in the best light possible.