Outstanding Logo Design | Do Good Logos Need to Actually, You Know, Look Good?
Outstanding Logo Design | Have you ever asked yourself why a competitor’s business gets more attention than yours? The answer just may have to do with the elements that go into how memorable your business is. More examples of logo design are out there than ever before, and with that comes the challenge of being different. How do you create something unique that stands out in a sea of brands? There are too many people in the logo design industry today dishing out bad logos in bulk for crowd sourcing sites. Achieving an outstanding logo design requires really hard work and being up to date with the latest trends in design.
When you’re in the market to have a new logo designed, there’s always the temptation to take some shortcuts. Usually to save time, money, or a combination of both. There’s more to designing a brand’s visual identity than just placing a name in a square and calling it a day. Logo designers are in high demand, and it’s for good reason — a logo is often a company’s first impression, one that can impact a potential client’s perception of your brand, purchase decisions and overall attitude toward your company. There are many options to consider – colors, font selection, images, size, shape, etc. In this post, we will explain the five most important characteristics to make your business logo design outstanding.
Simplicity | Outstanding Logo Design
“Keep it simple” are probably the best words of advice, and it ties into almost all of our upcoming tips. If you’re looking to capture the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Simplicity makes a logo design easy to recognize, versatile and memorable.
Outstanding logos feature something unexpected or unique, without being overdrawn. A complicated logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your audience. The point of having a logo is to make your company stick in the client’s mind. That can only happen if the client can actually read it, easily, without squinting.
Memorability | Outstanding Logo Design
Following closely on this principle of simplicity is that of memorability. These days the average consumer is flooded with commercial messages. So how do you make sure that your logo gets through that mental filter? An effective logo design should be memorable, which is achieved by keeping it simple, yet appropriate. A great logo design will embed itself into client’s sub-consciousness. This can happen for a variety of reasons, but for a logo to be memorable, it needs to use simple lines and be very easy to recall from memory.
Originality | Outstanding Logo Design
A logo is what helps distinguish a brand from its competitors, so it’s important that the image stands out from the rest — something many brands struggle with. In many cases, imitation is the best form of flattery — with logo design, this is not the case. The last thing you want from a company logo is to have it mistaken for that of a competitor. When looking to avoid brand confusion, consider the color, symbolism, shape, and flow of your design.
Creating a different design isn’t all about avoiding imitation, but also about designing something out-of-the-box. It’s tempting to just throw a generic industry icon on the page, but it’s important to think creatively. Too often we see designers falling into the trap of rushing into a logo design project and coming up with ideas that are so overused that they’re downright cringe-worthy.
Versatility | Outstanding Logo Design
In the digital age, where logos will appear on different devices and across social media, you must design something that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. For this reason, logos should be designed in vector format, to make sure that they scale to any size.
You want to portray a consistent image across all of your marketing materials, including signs, letterhead, products lines, business cards, and websites. Oftentimes, a complicated logo design will work just fine on a website or billboard, but when you scale it down to fit on a pen or a business card, the illustration or lettering will become illegible.
Overall, the trick with logos is to get the job done quickly and with as little fuss as possible. Then focus on stuff that’s more important – like acquiring and retaining clients. In order to build brand recognition you need to market your logo and image as consistently as possible. Be sure that when you’re having your logo designed that you receive all the file formats necessary for use in your various marketing channels.