Outstanding Logo Designs | Everything You Need To Know About Photography Logos: The Ultimate Guide To Standing Out And Being Remembered
Outstanding Logo Designs | Just as other industries, the photography industry too has thousands of competitive photographers who are trying to promote their services in a unique way, beat their competition and get more work from potential clients. This is where branding comes into play to help give you the advantage over other photographers. A buttoned up package and an effective brand tell a client that you value every part of your business.
In an age where everyone must have a website to market their products or services, the demand for a top-notch logo has never been higher. More business logos are out there than ever before, and with that comes the challenge of being unique. How do you design something original that stands out from the crowd in a saturated market? Creating logos is just like any other type of design work: in order to be professional you’ll have to pay attention to details. Even a great idea can be ruined by not paying close attention, and the following tips will help you to keep your concepts safe.
Research Your Audience | Outstanding Logo Designs
A lot of beginners jump right onto the computer to design a logo. However, more often than not, too much time is spent playing around with special effects and filters, instead of focusing on the basic idea. A better way to start is to get a fresh sheet of paper and a pencil. Think about the meaning and the feeling you want the logo to communicate to your potential clients. Designing a logo isn’t just about creating a pretty visual. What you’re doing, or taking part in, is developing a brand and communicating a position, so keep your potential clients in mind and make sure that you end up with a logo that appeals to them.
Work With Vectors | Outstanding Logo Designs
This probably sounds obvious to most designers out there, but it’s worth repeating. Create your logo using vectors. Vector formats are the ones that will allow the most variations for your logo. Vectors can be enlarged or reduced to any size, with no loss in quality or sharpness. For example, the lines and curves of a vector graphic will look equally as sharp on a tiny golf ball as they would on a large highway billboard. If you decide to use vector-specific drawing software to create your logo, you will be able to create perfect straight lines, smooth curves, and accurate shapes quickly and easily.
Color Is Vitally Important | Outstanding Logo Designs
Understanding the psychology of colors is also crucial for designing a powerful logo. The use of color can bring many layers of meaning, from primitive responses based on millions of years of evolved instinct to the complex associations we make based on experience. Warm, cool, neutral, vivid, complimentary, analogous, soft, light, dark, bright, saturated — all of these colors can be used effectively to convey your intended message. How you mix colors is also equally important as they can create contrast, balance, and weight to help communicate your idea.
Find The Right Font | Outstanding Logo Designs
Words that form a part of a logo are just as important as graphics. A lot of beginners will use any old font for a logo and call it a day. However, the lettering style, fonts, and even the case (uppercase, lowercase, mixed) in a logo play a huge role. Don’t be tempted to make your logo stand out by using gimmicky fonts either. Most gimmicky fonts are too complex to be easily read, too weak, and are most likely being used (badly) on a hundred cheap business cards out there. When it comes to your logo, keep your font choices classic and simple and avoid over-garnishing.
Make Sure It’s Unique | Outstanding Logo Designs
People will often recognize your business just by looking at your logo. Make sure that your logo does not look like your competitors’ logo, because the imitation will leave a bad impression on your potential clients. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing? Well, they do say imitation is the sincerest form of flattery. However, in the real world it’s just a lazy way to solve a creative problem. How is your design supposed to be unique when so many other logos feature the same idea? Stay clear of the design trends, and come up with an original idea and design.