Outstanding Web Design | Website Design That Turns Heads And Drives Leads: How To Get Big Attention For Your Business
Outstanding Web Design | Sharing your website is like showing up to a first date. That is to say: first impressions matter. Even brick-and-mortar stores can use a website that showcases their products, and helps clients find their locations. Your website is often the first contact that clients have with your business , and if it doesn’t hook visitors quickly, you can miss out on hundreds of potential clients. Much like fashion, web design is constantly evolving with trends and fads coming and going. When it comes to designing a website that will leave a professional impression, you will always do well to keep everything up to date and on trend.
Want to make sure that visitors exit your website almost immediately after landing there? Be sure to make it complicated for them to find what it is they are searching for. There’s nothing like a cluttered, clunky website to drive away potential clients. How can you make your website an enticing place? Want to get people to stay on your website longer, or make a purchase? There aren’t any magic pills to design a great website that everyone will visit again and again, but there are things you can do to help.
Keep It Clean And Clutter-Free | Outstanding Web Design
It’s very tempting these days to design a cluttered website, to the point where our brains stop processing information when confronted with too much information. Ads, banners, icons, badges, signs, pop-ups, buttons, and so on – sometimes it can all get a bit intensive. So why not give your website visitors a break from all the noise and clutter? There’s no need for extra bells and whistles on a website. They don’t get you more traffic, and they don’t help your revenue.
Keep The Text Easy To Read | Outstanding Web Design
Consider the font type, size, and colors. While a cursive font might add character to the website, if it is hard to read, website visitors won’t stick around long enough to appreciate the rest of your website’s charm. Choose a font that’s simple, and easy on the eyes, and don’t use too small fonts. While it might look cute, it’s just not effective. Make sure your visitors won’t need a magnifying glass to figure out your message.
Make Your Website Easy To Navigate | Outstanding Web Design
Case study after case study has shown that making a website simpler to navigate enhances its effectiveness. If visitors can’t find your products, how are they supposed to purchase them? You should have navigation on your web pages that is clear, direct, and simple to use. Make sure all vital sections are prominently listed. Link as many pages as you can into the main navigation bar, instead of having sub-pages from pages. And if the page is long you should use anchor links to help visitors find their way back to the top of the page.
Optimize Your Website For Search Engines | Outstanding Web Design
Whether or not you choose to optimize your website for search engines should depend on how much your business will benefit from increased website traffic. Photos and splashy graphics may look nice, but will likely be ignored by search engines. One quick fix: have a text link that says “View portfolio” instead of a graphical button. The text will be more easily read by search engines.
Be Scroll-Conservative | Outstanding Web Design
People skim online, especially when they first get to a website. You want the contents of your page to give them what they want quickly, but provide enough detail for those who want expansion on the basics. Put the most vital information on your homepage and secondary information only a click away. That is, don’t bury information three or four clicks from the homepage. Rambling, excessive LOL’s, too many smiley faces, and random dribble will drive your visitors away. If you want them to stick around – act like it. Words matter – keep them short, sweet, and to the point.
Optimize Your Load Times | Outstanding Web Design
Web users are impatient. You have to build your website with optimal speeds, and enable your page to load in around 1-2 seconds. If you do nothing else to improve your website, you should make it load as quickly as possible. The thing about speed is that people only notice it when it’s absent. So creating fast web pages often feels unappreciated, but if you follow the tips in the article linked above, your pages won’t be slow, and so your readers will stay longer.