Perfect Business Card Anatomy | Top Design Elements To Make Your Business Card Design Truly Great
Perfect Business Card Anatomy | Business cards are the backbone of the business etiquette and there’s hardly such a universal tradition that unites the business people across the world. Whether you’re a photographer from the States, an accountant in Taiwan, or a math tutor in Sweden, you can benefit from investing in custom business cards. When done right, a business card can do a lot more than simply provide potential clients and business partners with your contact details. In fact, it can be one of the most powerful tools to grow your business!
Yet, you’d be amazed just how many business owners out there mistakenly believe the good old business card is a relic of a long gone era and decide not to invest in business cards. After all, if a potential client wants to reach out to you, they can google you, right? Imagine running into a potential client on your way to a meeting. They want to find out more about your services, and they want to reach out to you later. Do you type your details into their phone hoping they’ll remember to call you? Or do you dig through your bag looking for a pen and a piece of paper to write down your email, hoping they’ll hold onto the tiny piece of paper until they get home? Or do you simply hand them a business card that they can tuck into their wallet?
Start With The Essentials | Perfect Business Card Anatomy
While a business card can do many things, the ultimate purpose of every business card is to provide people with some information about you. This is why we advise our clients to start by writing down all the details they want to feature on their card. Keep in mind, though, that the available space is rather limited on the average business card. After all, it measures only 2 x 3.5, so include only the most important details. For example, your name should be there, as well as the name of your business, your website URL, as well as the email you check most frequently and your phone number.
The goal isn’t to provide a potential client with every contact detail you have. The goal is to provide them with the most relevant contact information. For example, if you have several email addresses, don’t include the one you check once a week – instead, include the one you check daily. Space permitting, you can also include your physical address if you have a walk-in studio. If you don’t have a studio, include your social media links instead. Of course, include your social media details only if you use social media to promote your services.
Ensure Readability | Perfect Business Card Anatomy
What most people with think when they hear about the limited space is shrinking down the text to ensure everything fits in nicely. This might sound like a good idea, but it can do more damage than good. Sure, the business card is perfectly readable on your computer screen, but when you print the cards, the tiny text is more than likely to turn into an illegible smudge. Remember, you want to make sure your potential clients can read your contact details easily; you don’t want to force them to sit there and try to decipher your phone number.
Another factor affecting readability is the font itself. While you may have a favorite script font you stumbled upon while browsing Pinterest with a glass of wine in your hand after the kids went to bed, if it’s too difficult to read, you’ll want to opt for a simpler, easier to read font. In addition to using readable fonts, you’ll also want to avoid using too many different fonts, as the human eye finds it difficult to scan multiple fonts at once.
Color Is Your Friend | Perfect Business Card Anatomy
We’re handed dozens of business cards each week, and vast majority of them ends up in a pile in a desk somewhere until we decide to clean out our desks and throw away all those business cards we don’t even remember receiving. You want your business card to stand out, which is why using your brand colors is a good idea. However, don’t overdo it! Using too many colors might overwhelm the reader and overshadow the content, making it difficult to read your contact details.
Leave The Right First Impression | Perfect Business Card Anatomy
Anyone can get a phone number nowadays. Heck, even setting up a basic, albeit generic website is more affordable than an average lunch! And since we got used to everyone having some sort of a URL and online presence, we’re no longer impressed. However, we all still pause for a second and pay attention when people hand us a business card. It’s almost a token of professionalism, and a guarantee of quality. A potential client is more likely to take you seriously if you hand them a custom, high-quality business card.
To make sure you get the most out of your fist impression, you’ll also want to pay attention to the paper you use for your business cards. Even the most appealing design won’t do you much good if it’s printed on a cheap paper stock. Think about it: What message will a business card that gets torn or dented easily send about the quality of your products and services to your potential clients? No one likes a limp handshake, so why would anyone like a limp business card?