Perfect Business Card Design | Does Your Business Card Sizzle Or Fizzle? 5 Essentials To Consider
Perfect Business Card Design | Although we’re working in paperless offices more and more, the humble business card is still the backbone of business industry. If you haven’t got a card you can hand out to potential clients or business partners, you’re missing out on a vital marketing opportunity. Business cards are one of the simplest, most effective ways business owners market their businesses, their products and services to potential clients, vendors and suppliers. Whether you’re at a networking event or in a meeting with a potential vendor or client for the first time, a professionally designed business card is a necessity.
Your business card will often serve as an introduction to your brand and your potential client’s first contact with you and your company. They’ll likely see your business card long before they visit your website, flip through your brochure, your leaflet, or just about any other marketing material you might happen to send out. However, your business card will never be the marketing workhorse it should be unless it looks professional, is easy to read, and helps existing and potential clients remember what you sell and why they should buy it from you. Making all that happen on a document that is only 3.5 inches wide and 2 inches deep is a tall order. But it is not impossible.
Be Deliberate In Choosing The Information | Perfect Business Card Design
The main goal of handing out a business card is to make it easy for potential clients to contact you, so you’ll want to include only the contact information that is absolutely vital. For example, your name, email address, website, phone, cell, and job title. Think carefully about which details to include – you have to achieve a balance between providing enough points of contact, without making your card look cluttered. As with the overall design, simpler and cleaner is always better.
Make It Readable | Perfect Business Card Design
If you’ve got a lot of information to display, you may want to shrink the size of your text. Be careful, though – small text can often look readable on your screen, but turn into an illegible smudge when printed. Make sure the font color stands out against the background of the card as well. Light gray text on a white card makes it hard to distinguish letters and numbers. Remember, your goal is to come up with a business card that clearly conveys what you do and how to contact you. As a general rule of thumb, don’t go smaller than 8pt for the font size. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a complex calligraphic font that’s impossible to decipher.
Reinforce Your Brand | Perfect Business Card Design
Another extremely crucial element of business card design is making sure that the card itself as an extension of yourself and your brand. A business card can reinforce your brand by using brand elements, such as your business logo and colors and fonts you used in your other branded materials. This helps to reinforce your brands, helping new leads remember you and your business better. Remember, your business card will often be the first branded marketing material that potential clients see, so it’s essential that it gives them a sense of what you and your business are all about.
Have Your Business Cards Printed On Good Card-Stock | Perfect Business Card Design
If the card feels flimsy or looks like you printed it yourself on a home printer, it will leave your potential clients with impression that they are dealing with a business that will disappear as soon as the owner finds a real job. Have your business card professionally printed on good heavyweight business card stock. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Keep To The Standard Business Card Size | Perfect Business Card Design
The average business card size is 3.5” x 2” — meaning wallets and business card holders are made to accommodate this size. A round card, for example, is quite memorable, but it definitely won’t fit in standard business-card holder devices. You must be willing to trade convenience for memorability if you choose an unconventional shape or size. Another thing to keep in mind is that if you business card won’t fit into standard business card holders, it may get tossed in the trash, making you lose out on potential business.