Perfect Logo Design | Essential Elements of Successful Logo Design
Perfect Logo Design | What makes a successful logo? A successful logo is appropriate, recognizable, practical, graphic, and simple in form and conveys an intended message. Having your logo designed is an essential step for any business. After all, your logo only says everything about your business. A professionally-designed logo does wonders for a company’s brand, and a bad one can do plenty of damage as well. Its efficiency can help to sell a product or service to the ideal client. It’s the identifier that customers sometimes attach themselves to and become loyal to. It’s a visual expression of a business, product or service.
Your logo design will be the business identity of your company so you need to be very careful with its design. It is your trademark so it needs to be attractive, visually appealing, inspirational and memorable.
1. Aesthetic Appeal | Perfect Logo Design
Words and pictures are empty if they don’t carry corresponding meanings. It has been found that a lot more people have deeper emotional attachment with graphics than they do with words or texts. That is why your logo needs to be aesthetically appealing; it has to stir emotions to heighten the positive image of the business in question.
2. Relevancy | Perfect Logo Design
It is very important to make sure your logo reflects your actual business. A successful logo sometimes doesn’t even need to be ‘read’ for the customers to understand what type of business it is. Your logo should be what your clients expect of your business, depending of course on your target market. Just because you are attached to the color yellow, you cannot simply build your logo in different shades of yellow. The background color, the symbols, in short the total appearance, should be in sync with your business.
3. Simplicity | Perfect Logo Design
Logos should make users remember them, and in the process of making it impressive, if you make it too complex, it would be not so easy for your user to remember it. You need, therefore, to use a simple approach while having your logo designed. A simple logo design allows for easy recognition and lets the logo be versatile and memorable. Good logos feature something original without being overdrawn.
4. Versatility | Perfect Logo Design
Ensure that the logo will look great when it is printed in monochromatic schemes or inverted colors. The logo should also look good in various sizes, whether it is on a business card or a billboard. One way around creating a versatile logo is to begin designing in black and white only. This allows one to focus on the concept and shape, rather than the subjective nature of colour.
5. Timelessness | Perfect Logo Design
Changing your logo when it already has important elements in place is bad for your branding. The point is to have one logo that works for as long as it can. Anything that is in fashion can be an obvious choice, but think about tomorrow. The same in-fashion choice might not be adored by people at a later time, and in fact considered old and not authentic. Consider, therefore, the longevity of your logo while it’s being designed.
6. Memorability | Perfect Logo Design
Many businesses make the mistake of going for a cheap logo that tries to display too much information or just goes into too many details in the design. Your logo is there to represent your business, as a simple icon. You should be remembered as an image that’s pleasing to look at, original in its design and simple enough so that someone could even roughly draw it freehand. Some logos are too plain or not symbolic enough for customers to easily associate them with the brand.