Perfect Photography Website | Give Your Work The Stage It Deserves! Goals, Tips, And Best Practices Of Photography Portfolio Design
Perfect Photography Website | Thinking about launching a photography business? With the right guidance, skills, network, enough experience, and a well designed portfolio, you can make it happen. Getting hired requires the whole package – stunning pictures, the right attitude, personality, discipline — but when it comes down to it, the first thing a potential client will see when doing their research is something that many photographers overlook: the website. It needs to be flawless. You are marketing to the millennials, a generation that has grown up online with smartphones and on social media. Do you have what it takes to get their attention?
Back before the internet, photographers had to put together physical, printed portfolios and hope to get a meeting with a potential client to show examples of their work. These days EVERYONE with a smartphone can see your work, so one of the first things you have to do when starting your business is to set up a photography website that showcases your work and gives your potential clients the information they need to hire you. Gone are the days when you could set up a website and let it sit idle for a few years. If you are not a web designer, you may not be familiar with the best way to set up your portfolio website, so here are some tips to help you get started.
Take A Step Back And Curate Your Best Work | Perfect Photography Website
Take the time to go through all of your work and carefully choose the right pieces for your portfolio website. Remember, it’s always better to have a portfolio of a few stunning project than dozens of projects where some of them are just OK. The rule here is really simple, if you want your portfolio to leave a memorable impression really quickly, you have to limit it to your best works. Don’t try to showcase every picture you ever took; instead, choose some of the most impressive works that showcase your expertise, talent, and style effectively. The quality of your portfolio is only as good as your weakest project.
Make Yourself Available | Perfect Photography Website
It’s a fact that by including your contact details, you’ll be increasing the chances of getting hired. If your portfolio website doesn’t make it clear how potential clients can get in touch with you, they won’t try too hard to figure it out on their own. Devote a page of your website to telling people how they can contact you. To make their life even easier, it is better to put your contact information on each page, be it in the page header or footer, so that they can access the information easily when they decide to hire you.
Simplify Navigation | Perfect Photography Website
Try to look at your portfolio as a potential client would look at it. The content should be really easy to access and browse without any confusing or distracting shiny banners, buttons, pop-ups, or even complex website structure which can be hardly understood at once. Make the navigation easy so people can focus on the examples of your work without being distracted by trying to figure out how to use the website. Simplicity in the interface and visual design of your portfolio will push your work to the surface, where it should be.
Be A Speed Freak | Perfect Photography Website
Your photography portfolio website has to be fast and smooth. Preload the images in the background so when visitors move to the next image, it happens instantly. The average internet user waits less than three seconds for a page to load before abandoning the website altogether. Choosing a suitable hosting package that allows for fast page-load speeds is vitally important to the success of your website. If a portfolio website is fast and snappy, visitors are much more likely to make it all the way through it.
Keep Your Portfolio Fresh | Perfect Photography Website
Keep in mind that your work here doesn’t end with just setting up an appealing portfolio website. You’ll also want to regularly update it. Google loves fresh content, as well as your potential clients, so a great way to boost the search ranking of your website is to keep it fresh. The best portfolios are never static. As you create new and better work, make sure you also update the portfolio, but with the same focus on careful curation!