Personalized Business Card Design | If That’s Your Business Card, I Can’t Wait to See Your Website

Personalized Business Card Design | If That’s Your Business...

Personalized Business Card Design | A business card is like a wallet-sized elevator pitch – it sums up who you are, and what you do in the palm of a potential client’s hand. However, most business cards are dull, boring, and don’t say much about the person. These business cards tend to be forgotten, which is why they are ineffective. You want to engage your potential clients, as well as encourage them to find out more about you and what you do, and one of the best ways to do this, is with a creative business card.

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We live in a time when the average small business owners can design their own business cards and order them from online printers for under £20. When you decide to go cheap on your business cards, what message does that send to those with whom you want to do business? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start?

Be deliberate in choosing the information | Personalized Business Card Design

One of the biggest mistakes people make when designing their business cards is the tendency to leave off important information. Potential clients will want to know all the ways of reaching you. It is important to make sure all bases of communication are covered, like your phone number, email, links to your social media profiles and your address. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include – you need to strike a balance between providing enough points of contact, without making your card look cluttered.

Personalized Business Card Design | If That’s Your Business...

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Make it readable | Personalized Business Card Design

Is your card crammed with information? Small text can often look readable on your computer screen, but turn into an illegible blotch when printed. Use, font sizes that are big enough to be readable without using a magnifying glass. Make sure the type color stands out against the background of the card, too. Light gray type on a white card makes it hard to distinguish letters and numbers.

Get creative | Personalized Business Card Design

You want to make sure your business card is going to stand out and be remembered, especially when exchanged at a networking event. It’s always good to add color, a fun design, or even a catchy phrase to make the card memorable. If you can make it tactile and feel pleasant in the hand, you’ll be well on your way to success. Create an interesting card and you can elevate your business above your competitors before the potential client has ever seen your website!

Visual content | Personalized Business Card Design

Handing out a clean card with just your name and contact number is something like giving your potential clients a piece of paper with your handwriting. Pictures speak louder than words, and this is true for business cards too. While you need to have written content on one side of the card, think about saving the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business.

Consider special materials | Personalized Business Card Design

Most business cards are printed on card stock. This is the most cost-effective option for printing your cards. If you’re willing to get a little more creative, you can print onto all sorts of different materials including transparent plastics, metals, wood and even slate. While this will certainly be memorable, keep in mind the practicality of your chosen material. People often write extra details on business cards – such as where they acquire the card. This is much more difficult to do on metal, wood or even plastic.

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Personalized Business Card Design | If That’s Your Business...

Use special finishes | Personalized Business Card Design

An effective way to add impact to your business card, and make it stand out from the crowd, is to use a special finish. Letterpress, for example, is a printing technique done by inking a raised surface and then pressing it into the paper, giving the design both color and depth. Similarly, embossing is a printing method where a die is used to press the paper up, instead of down, creating a three-dimensional raised effect.

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Stay true to your brand | Personalized Business Card Design

It’s smart to keep your business cards in line with the rest of your company’s branding. If you have company colors, use them. But, be careful to choose complementary colors – clashing colors can look cheap and unprofessional on a business card. Hire a professional designer unless you have the skills to design your business card yourself. Ideally, this person also worked on designing your other branded material (letterhead, brochures, website, etc.), so it’ll be intuitive to carry your brand image through from those existing pieces to your new card.

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