Personalized Business Card Ideas | Master The Balancing Act Between Beautiful Design And Functionality And Create A Business Card That WORKS!
Personalized Business Card Ideas | There’s no denying that we live in a digital age, but that doesn’t mean you should think the paper business card is a lingering relic of an ancient era. While it’s true that we don’t use them the same way our parents used to, they still represent you and your business, and they’re an extension of your professional identity that can make or break your first impression. And good or bad, first impressions count more than you think!
Business cards are more than a simple way of providing your potential clients and business partners with your contact details. Create an effective card and you can elevate your business above your competitors before a potential client has even visited your website! It will also boost brand awareness, and help your potential clients remember you better the moment they need the product or the service you’re providing. But it’s not as easy as purchasing a $5 dollar template online. To help you create a business card that represents your brand and appeals to your potential clients, we gathered some of the most effective design tips.
Who, What, Where, How? | Personalized Business Card Ideas
Before you can focus on the creative aspects of designing your business card, you’ll need to take care of the essentials – and the information you’ll want to include in your business card is the most important element. At the end of the day, having even the most appealing business card won’t do you any good unless it provides your potential clients with everything they need to reach out to you.
So, what’s most important? Your name should definitely be there, as well as the name of your business, your email address and your phone number. You can also consider including your website’s URL, and even the social media links for the networks you use to engage with your existing and potential clients on a regular basis. Be deliberate with the information you include: for example, if you’ve received only a handful of faxes last year, there’s no point including your fax number.
Keep It Simple | Personalized Business Card Ideas
While you may be tempted to include pretty much every detail you can think of in your business, you’ll need to make sure you include only the most important details. Don’t clutter your business card with unnecessary elements and details your clients will never need. Some people even shrink down the size of the fonts to fit as much information as possible. However, keep in mind that the card might look perfectly readable on your computer screen, but once you print it out, the text might turn into illegible smudge if you use fonts smaller than 8pts.
You’ll also want to limit the number of fonts, while you’re at it. The human eye finds it difficult to scan multiple fonts at the same time, so you’ll want to make sure you’re not using more than 2-3 fonts. Any more and your card will look cluttered. The same goes for colors, as well. You need to ensure the colors you end up using for your business card work well together, and that you’re not using too many colors. In addition to appearing cluttered, business cards with more than 2-3 colors are much more expensive to print, which might cause you a lot of headache down the road.
Use The Back For The Extra Real Estate | Personalized Business Card Ideas
Business card holders assume the back of a business card is empty, but that doesn’t mean you should completely ignore it. How many times have you been handed a business card, flipped it over to check out the back and found empty space? It’s a waste of prime real estate, so make sure you use it! Include a referral coupon, handy reminder of the next meeting, or feature your logo. Whatever you decide to do, just don’t leave it empty.
Stick To The Standard Size | Personalized Business Card Ideas
While you’ll want to stand out by utilizing both sides of your business card, you should never go with an unusual shape or size to make your business card stand out from the pile. Remember, the standard dimensions for a printed business card are 3.5 x 2 inches, which means business card holders and even wallets are made to accommodate this particular size. If your business card is too large to fit in a potential client’s wallet, it might end up in the trash the moment your meeting is over. To avoid this and to get the most out of your business cards, stick to the standard size and make them easy to store.
Invest In The Right Paper | Personalized Business Card Ideas
The paper you use for your business card will say a lot more about you and your business than you might believe. If you’re using cheap paper that gets dented and torn easily, what will that tell your potential clients about the quality of the products and services you’re providing? Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
To make your business card stand out and leave a great impression the moment you hand it to a potential client or a business partner, try embossing the words. Embossing creates a raised, 3D effect, which adds elegance and style to a business card. If you choose to laminate the business cards, keep in mind that it will make the cards sturdier, but it will also make it impossible to write additional info, which many people do after they’ve been handed a card. This is why it’s best to laminate only one side without compromising the usability of the card.