Personalized Business Card | Vital Design Tips, Tricks And Best Practices For More Effective Business Cards
Personalized Business Card Designs | In spite of everything moving online, good old business card is still the backbone of the business world – you hand them out to potential clients and business partners during conferences and networking events, you throw them into envelopes when mailing existing clients, and use them in countless other ways to let people know who you are and what you do. However, your business card will never be the powerful marketing tool unless it looks professional, is easy to read, and helps existing and potential clients remember what you sell and why they should buy it from you.
Come up with an effective design and you can elevate your business above your competitors before the potential client has even seen your website! That might sound like quite a lot to ask from such a small piece of paper, but it’s been done before, which means there’s nothing stopping you from having a business card that stands out for all the right reasons! To help you make sure you end up with a business card that works for you as hard as you do, we gathered some of the most important tips and best practices for designing business cards!
The ABCs Of Business Card Design | Personalized Business Card
The ultimate goal of your business card is to provide your potential clients with all the important contact details they need to reach you the moment they’re ready to make a purchase or schedule a meeting, so make it as easy for them as possible. Don’t overwhelm them with too much information – you’ll want to include your name there, as well as the name of your business, your email address and phone number, and perhaps even social media links if you use social media to engage your clients. It’s a fine line between providing your potential clients will just enough details and overwhelming them with way too much information, and it’s your job to make sure you don’t cross it!
Readability Is Paramount | Personalized Business Card
In addition to choosing the right information, you’ll also want to make sure it’s easy to read. If you have too much information to feature on your business card, you might be tempted to shrink it down to fit everything. However, make sure you’re not using fonts that are too small to be comfortably read! Don’t make it difficult for potential clients to decipher the information, so always use fonts larger than 8pts.
You’ll also want to pay special attention the font selection! One of the most often mistakes people make is using a font that’s too complex to be read at a glance. So, if you have a particularly complex calligraphic font you’re in love with, perhaps it’s best to leave it off your business card and stick to simpler fonts that are easier on the eye. And lastly, you’ll want to make sure the font color stands out against the color of the background. For example, using a light gray font on a white background will make it impossible for your potential clients to read the information and they might end up throwing it into the trash instead of holding on to it!
Stick With The Standard Size | Personalized Business Card
The average business card measures only 3.5 x 2 inches, which means business card holders and even wallets are made to accommodate this particular size. Anything larger won’t fit, which will increase the chances of your business card ending up in the trash! To make storing and accessing your business card as easy as possible, make sure you don’t go with an usual size or an untraditional shape. Having a large round card will help your business card stand out, but when it comes to storing it, it will only frustrate your potential clients!
Be Careful With Special Finishes | Personalized Business Card
A simple way to instantly add to the appeal of your business card is to use a special finish. From laminating to embossing, there are tons of special finishes you can use to make your business card stand out. However, do keep in mind that people usually write additional information on business cards, such as the date or the place they received the card, which is impossible to do on a laminated card. If you want to add that extra sturdiness to your card and laminate it, do it only on one side of the card, which will allow the potential clients to add their own info as well.
Invest In The Right Paper | Personalized Business Card
The paper you choose for your business card can make or break your first impression! When you choose to “go cheap” on your business cards, what message does that send to those with whom you wish to do business? No one likes a limp handshake, so why would they like a limp business card that gets dented and torn easily? At end of the day, are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start? Cheaper isn’t always better when it comes to first impressions.
Double-Check Everything | Personalized Business Card
The last thing you need is having hundreds of business cards printed and realize there’s an embarrassing typo in there, or the phone number isn’t correct only after they’ve already received all of them. Double-check all the information before sending the file to the printer, and even then try to see if they’ll provide you with a few test items so you can see what the finished product will look like before they process your entire order!