Personalized Photography Business Card Design | Four Clever Ideas To Supercharge Your Business Card
Personalized Photography Business Card Design | Business cards have been around for centuries now. Yes, literally centuries: they started out in the 17th century in Europe as cards used to announce the arrival of aristocrats. By the 19th century the cards have become a must have by anyone who was anyone in the middle class circles. While the information featured on business cards changed thanks to the technological advancements, so today we have things such as website links and cell phone numbers, the main purpose has stayed pretty much the same.
Yet, they’re considered a small insignificant piece of paper that is part of day to day meetings with potential business partners and clients, and they’re seldom considered worth more than their face value. Yet, when done right, business cards can do a lot more than simply provide a potential client with your contact details – they can reinforce your brand and even grow your client base. However, not all business cards are created equal, and to help you ensure yours is the one that stands out for all the right reasons, we put together a short guide to designing a business card that works just as hard as you do!
Cut Down The Information You Feature On Your Card | Personalized Photography Business Card Design
Getting the amount of information on your card just right can be a real challenge – people usually take two completely different approaches – they either clutter up their card with too much information, or don’t include enough. A mysterious black business card with just a phone number will raise an eyebrow or two and get people interested, but it’s not too likely to get them to actually call you. After all, would you pick up the phone and call random unknown number just to check who’s on the other side of the line? Yeah, we didn’t think so.
So, what can you do to ensure you hit the sweet spot between not giving enough information and overwhelming a potential client with way too many details? First, include your name and the name of your business, as well as your the phone number and the email address you check most frequently, and determine which other details are the most important ones for your business. For example, if you don’t have a studio, you can leave out the physical address and replace it with your social media links if you use those accounts to promote your services and products.
Brand It! | Personalized Photography Business Card Design
The primary purpose of business cards is to provide people with important information – however, they’re a lot like foot soldiers representing your business and raising awareness long after the meeting is over. To do that, though, your business card needs to match your other branded elements, such as your other stationery items. Your goal is to have a cohesive packet made of items that look and sound like they came from the same source.
This doesn’t have to be as complicated as it may sound, nor do you have to have absolutely every item designed at the same time to ensure consistency. You can create your brand’s guidelines instead! This document will help you not only to get the design of your business card right, but every future item as well, as it will consist of branding rules – which colors and shades can be used, as well as fonts and even different versions of your logo. Even though a consistent color scheme, for example might sound like a minor detail, it will tie together all of your items together, including your business card and turn your brand into a memorable visual experience.
Ensure Readability | Personalized Photography Business Card Design
Since the primary purpose of a business card is to provide all the important details, it’s only obvious you need to ensure perfect readability, otherwise the business card will end up being a pretty, but useless piece of paper. Sounds obvious, right? You’d be amazed just how many photographers out there choose complex, calligraphic fonts. While these might look stunning, they tend to be difficult to read – and at the end of the day, you want your potential clients to be able to read your contact details at a single glance, not to force them to sit there trying to decipher your details.
So, what can you do about readability? First, you need to make sure you’re using a simple, readable font. Then, pay attention to the size of the font – especially when it comes to the more important details. Remember, while the design might look perfectly fine on your computer screen, but turn into illegible smudge when actually printed. And lastly, make sure there’s plenty of contrast between the text and the background. Light gray text on a while card is the perfect recipe for a nightmare.
Invest In High-Quality Stock | Personalized Photography Business Card Design
Once you make sure your business card is an accurate reflection of your brand, features all the most important details and is easy to read, it’s off to the printer’s! This final step is often the most rushed one – most photographers get the cheapest paper and call it a day. However, this small detail can make or break your first impression; think about it: what will a business card that gets dented or torn easily say about the quality of the products or services you’re providing?