Personalized Photography Business Cards | How To Design A Business Card That Gets Your Phone Ringing Off The Hook
Personalized Photography Business Cards | When asked what their most powerful business tool is, many business owners will mention their website, their Facebook ad, or pretty much anything other than their business card. Yet, even though we’re working in practically paperless offices, this small piece of paper can do wonders for your business – and while it can’t replace your website or Facebook ad, it’s far from being a relic from an ancient era. A well designed business card will give that extra punch to your marketing strategy, and help you grow your client base.
However, not all business cards are created equal. There are many online companies offering cheap templates and printing, and while you might believe they’ll help you save money, these business cards can do more damage than you realize. Majority, if not all, of these business cards have all the telltale signs of amateur design, and the quality of the paper used for printing leaves a lot to be desired, which might leave an impression that you’re not serious about your business. To help you leave the right first impression and design a business card that will help you stand out even in the most saturated market, we gathered a list of the most important business card tips!
Start With The Basics | Personalized Photography Business Cards
Business cards have been around for hundreds of years now, and even though the shape and the form have changed slightly over time, their purpose has stayed surprisingly the same – to provide the recipient with the most important information about the owner. At the end of the day, your business card is a communication tool, so you’ll need to include the most important details to ensure its effectiveness. However, your potential clients have more ways to reach you than ever before, so you need be deliberate with the information you include, otherwise you might overwhelm them with too many details and clutter up the design.
What’s most important? Your name should definitely be there, as well as the name of your business. You will also need to include your phone number and the email address you check most frequently. Of course, we live in a digital age, so your website is also a good idea, as well as your social media information if you use social networks to promote your services and products. If you don’t own a studio, you can leave out your physical address and include information you think is more appropriate.
Show Your Creativity | Personalized Photography Business Cards
Business cards are often overlooked, yet powerful marketing material that not only provides your potential clients with the important contact information, but can be used to showcase your creativity. You’re a part of a creative industry, don’t miss an opportunity to show it, even if it’s just a piece of paper that measures 3.5” by 2”.
The way you organize the information on your card, the fonts you choose, and even the overall layout can say a lot more about your business than you think. While the layout is traditionally horizontal, consider using vertical layout for your cards to make them stand out.
Business cards are no longer used simply to provide potential business partners and prospects with your contact details – business cards are now being used to reinforce your brand, grab the attention of potential clients and showcase your creativity. Business cards are essentially roadside billboards boiled down to their bare essence, so when it comes to creating your business card, you’ll want to make sure the overall design matches your other branded materials.
You can achieve this by using the same color scheme throughout all of your marketing and branded materials to ensure a consistent look. This, in turn will boost brand exposure and memorability, and turn it into a recognizable visual experience that will allow your potential clients to remember your business and what you’ve got to offer a lot easier.
But Don’t Mistake Simple For A Euphemism For Boring | Personalized Photography Business Cards
You’d be amazed just how many people think that the only way to make sure their business card stands out from a pile is to keep adding design elements. This will definitely make your card unique and help it stand out, but it might be for all the wrong reasons. Adding too many design elements, like random contrasting colors, for example, is more likely to overwhelm the recipient and overshadow the contact details. Your potential clients need to be able to read your contact info at a single glance, not sit there trying to decipher your phone number, so limit the number of colors and fonts to make it as easy as possible.
Boost The Effectiveness Of Your Cards
With the introduction of smartphones and other technological advancements, many business owners no longer carry around business cards. However, business cards are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your card to boost its effectiveness and add value to it.
When everything fails, consider including a referral code or a coupon on the back of your cards to entice your existing clients to spread the word about your business and refer you their friends and family.