Personalized Photography Stationery Tips | How To Deliver An Unforgettable Message Using Custom Photography Stationery
Personalized Photography Stationery Tips | Photographers rarely pay attention to business stationery anymore – after all, most of our communication happens online nowadays. However, just because you can reach your potential clients and engage them online, it doesn’t mean emails and social media have completely replaced the good old stationery. In fact, it’s just as powerful, and if you’re serious about your photography business, you will definitely want to incorporate it into your marketing strategy, because not only will it help you deliver your message, but also build a memorable brand and boost awareness.
In order to build a successful, memorable brand, you have to keep in mind that the process involves much more than having an artsy neighbor design a logo you’ll slap on every picture you take and paste on a free business card template you found online. Your brand covers the style of your photography, how and where you engage with your clients, both online and offline, from your website and your tweets, to the paper stock, fonts, and colors used for your marketing materials and even how you answer your phone. Needless to stay, it trickles down to your stationery as well, and to help you design business stationery that’s an accurate representation of your brand, we gathered our favorite design tips you need to know about!
What Is Your Brand All About? | Personalized Photography Stationery Tips
Effective stationery will help you boost brand awareness, but before you start designing your stationery, you will want to make sure you’re clear what your brand actually is all about. Discovering your brand is like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it.
Define Your Branding Guidelines | Personalized Photography Stationery Tips
Once you figure out the nature of your brand, you will want to ensure your marketing efforts reinforce it. All of your materials can and should convey the essence of your brand, from your website and the colors, fonts and images you use to set it up, to your logo and the tone of voice you use on social media. You want your potential clients to recognize your brand whether they stumble upon your Twitter profile, your website, or find your business card in their old wallet, and the only way to do it is through creativity and consistency.
Making sure all of your materials match your brand and communicate the essence of it is absolutely vital for the success of your business. It’s been often said that in order to remember a logo, people have to see it five to seven times, and every time you use inconsistent branding, whether it’s a Facebook post ridden with typos or using an older version of your logo, you’re not only missing a chance to engage your ideal clients, but you’re risking confusing and alienating them. By taking the time to clearly define your branding guidelines and sort out brand elements such as colors, fonts, and even brand-oriented words, you will turn your brand into a cohesive visual identity and a memorable experience.
Start With Your Logo | Personalized Photography Stationery Tips
The reason we advise all of our clients about to start branding their business to start out with a logo is so that they can use it as the starting point and the main building block for all of their brand and marketing materials. Think about which of your logo’s design elements you can use throughout your branding and marketing efforts. Perhaps you could use the color of your logo to emphasize the calls to action throughout your website, or the preferred method of contact on your business card. Or, you can even use certain shapes from your logo – whatever you choose to use, however, make sure you use it consistently.
Design Materials You’ll Actually Use | Personalized Photography Stationery Tips
Depending on the type and the size of your photography business, you’ll want to have a professional design your logo, business card, referral cards, coupons, letterhead, compliment slip, leaflet, envelopes, and even packaging that conveys and reinforces your brand. All these items will be effective only if they portray a consistent and cohesive image of your business. Keep in mind that just as each photography business is unique, so are its needs, which means the stationery items another photographer is using aren’t necessarily what you will need. Think about the ways you engage your potential clients and which materials will help you get the results you’re hoping.
Boost The Effectiveness Of Your Stationery | Personalized Photography Stationery Tips
With the introduction of smartphones and other technological advancements, many business owners no longer use stationery. After all, why would you spend money on stationery if a device you’re carrying around in your pocket at all times can help you pretty much instantly reach your potential clients? Business stationery items are far from being dead; they’ve just evolved. From QR codes that point to your website, Facebook page or other contact point when scanned, to augmented reality showcase examples of your work on a smartphone screen, there are plenty of creative elements you can include in your stationery items to boost the effectiveness and add value to each item.