Personalized Photography Stationery | Five Tips For Designing Photography Stationery That Conveys Your Unique Style
Personalized Photography Stationery | There’s no denying that we’re living in an online age – you can do pretty much everything online, whether you’re taking a class, doing your taxes, shopping for clothes and groceries, or chatting with friends and family, or even a potential client. However, just because there are more ways you can reach your potential clients online, it doesn’t mean the good ol’ printed materials are on their way out. In fact, they’re making a comeback and they’re more fabulous than ever!
In addition to online, this age we live in is also the age of customers, which means delivering stunning pictures is only a part of the experience. It’s your job to make sure your clients have a memorable and unique experience from the moment they decide to reach out to you, till the moment you deliver the pictures – and stationery is a critical element of this experience. In other words, it can be the difference between a client that got their pictures taken and a client that had one of the best experience in a long time and can’t stop raving about it. And the best part, this is completely up to you!
Decide Which Items You’ll Need | Personalized Photography Stationery
Even photographers that don’t handle printing and deliver only digital files can benefit from investing in custom stationery items, but choosing the right items can be tricky. The choices are pretty much endless, and unless you do your homework, you might end up with a bunch of stationery items you never use. So, what’s most important? We’ve been designing branded items for photographers just like you for years now, and we’ve noticed a few things many photographers are using, such as welcome packages, brochures, thank you notes, and the ubiquitous business cards, letterheads, and envelopes.
Think about your business and the way you engage your clients! Just because you see other photographers ordering brochures, it doesn’t mean you have to have them if you don’t see the need for them. Even the welcome package items should be personalized to the needs of your business – for example, a timetable would be a perfectly fine item in a wedding photography welcome package, but it’s completely useless for newborn photographers. Customize the item list to fit your needs, not just the design.
Define Your Style Guidelines | Personalized Photography Stationery
While the number of items you can have is pretty much unlimited, you’ll want to ensure consistency throughout all the items you’re using. The idea is to make sure all your items look, feel and sound like they came from the same source when they’re next to each other on a desk. This will boost brand exposure and help your clients remember you better. The easiest way to ensure this is to clearly define your style guidelines and follow them at all times. However, if you’re the only one handling the design, you probably don’t think it’s that important!
A year or two down the road you’ll probably outsource the design tasks and hire an agency to handle the design for you, and this is where brand guidelines come into play. If you clearly define the exact colors, fonts, graphics, and even different versions of your logo that can be used for your branded and marketing materials, the designer will have a lot better idea of what needs to be done to ensure the brand consistency throughout the materials!
Be Unique | Personalized Photography Stationery
Standing out means being different, and if you really want to leave a lasting impression on your clients, the last thing you want is to use the same templates that countless other photographers are using, some even in your area. When a client receives their pictures on a custom USB drive with your logo on it, alongside a few free prints and a thank you note in a high-quality personalized box, they won’t be able to resist bragging about it on Instagram, which is one of the most effective forms of marketing out there. And completely free!
Paper Quality Can Make Or Break Your First Impression | Personalized Photography Stationery
Paper stock you’re using for your stationery items is definitely something that should never be overlooked, yet this is where many photographers decide to start cutting corners. Say you send out a welcome package with the contract, a FAQ sheet, a short guide and a list of tips and tricks to a prospect. What will they think about the quality of the services and the products you’re offering if the paper you used is cheap? Your clients will definitely notice the difference between your ordinary office paper and luxurious thick paper and they’ll start forming their opinion of you based on it.
Don’t Be Afraid Of Some White Space | Personalized Photography Stationery
You’d be amazed how many photographers begrudgingly invest in business stationery, but then decide to make the most of the investment and add as much information as possible on each piece of paper that leaves their office, or clutter the design with unnecessary elements to make sure it’s their letterhead that stands out from the pile on a desk. Either way, a bad idea! Keep in mind that the stationery you use is a communication tool, and it’s your job that the intended message is delivered.
Using a design that’s too flashy, or packing too much information will only overwhelm your clients. Instead, make sure there’s plenty of white space, especially around the important pieces of information. Mind you, we’re not talking about space that’s literally white – it’s a term that refers to blank space in the design, so if you’re using pink paper for your stationery, it will technically speaking be the pink space. Remember, the more important an element is, the more space it deserves.