Personalized Photography Websites | Clever Ways To Personalize Your Photography Website And Turn It Into A Client Attraction Magnet
Personalized Photography Websites | Not that long ago, setting up a website was the ultimate sign of success and it was reserved only for the industry’s biggest names, but we came a long way since then. Setting up a website is no longer optional – even brick and mortar stores have websites nowadays, and with that comes the challenge of standing out. With thousands of photography websites out there, what can you do to make sure it’s yours that stands out from the crowd, grabs the attention of your potential clients and gets you booked solid? Spoiler alert: it’s easier than you think!
Your portfolio website represents your business, sure, but it also needs to be an extension of your brand and your own personality. While other photographers might offer similar packages, shoot on the same locations, and use the same equipment, no one has your unique style, creative vision, and personality, so make sure you feature it on your website just as much you’re showcasing examples of your work! After all, even though you’re a business owner, people do business with people, so we gathered some of the most effective ways of personalizing your photography website that will improve your chances of getting hired.
Match The Overall Look And Feel Of Your Brand | Personalized Photography Websites
The very first thing you’ll want to do is to ensure your website matches the look and feel of your other branded materials, both online and off. If you don’t have branding guidelines clearly defined, go through your printed and digital marketing materials, as well as your social media presence and see if there’s a particular color common for all, or at least most of them. Pay attention to fonts and graphics as well. Once you find the elements common for your branded materials, figure out how to use them on your website to tie everything together into a cohesive unit that looks, feels, and sounds like it all came from the same source.
How To Personalize Your About Page | Personalized Photography Websites
You’d be amazed just how many photographers out there completely ignore the About page when setting up their websites. This is the second place most visitors will look, right after your portfolio, so make sure it leaves the right impression. Don’t just list a few stats and call it a day – your about page should actually answer some questions. First, introduce yourself – share a few details about your personal life as well. Then, describe the type of photography you’re doing, and lastly, let them know what’s in it for them. In other words, your about page should explain who you are, and why the visitor should care!
The First Rule Of Networking Applies To Your Website As Well | Personalized Photography Websites
Have you ever read an article on tips for more effective networking? If you did, we’re willing to bet our lives that all of them have one tip in common: when meeting someone, talk more about them and less about yourself. At the end of the day, we all end up avoiding that one person at a party that won’t stop talking about themselves. Since a potential client is “meeting” you for the first time when they visit your website, you need to make them feel welcome and let them know it’s all about them – because they don’t really care that much about you – they want to know what it is that you can do for them.
Blog, Blog, Blog! | Personalized Photography Websites
As we mentioned before, the benefits of a regularly updated blog are practically endless, but one of the most important benefits is the opportunity it gives your visitors to get to know you better. However, keep the networking rule in mind – keep it about them! Share tips and tricks so they can get a better idea how to get ready for the session, share details about your latest sessions, and remember to use a laid-back tone of voice – just like you would while talking to them in person. Every now and then, consider sharing a personal post to allow them to get to know the person behind the keyboard and the camera.
Testimonials Are Vital | Personalized Photography Websites
Another great way to add some personality to your website without obsessively talking about yourself is to get your clients to do it for you, which is why you’ll need to consider including a few testimonials on your website. Ask your past clients if they would be willing to write a quick testimonial about the experience they had working with you, and feature them on your website. Once you publish the testimonial on your website, ask them to share it with their friends and followers on social media to get the most out of it. Don’t remember to offer them an incentive – something with high perceived value that won’t cost you too much, like a couple of free prints or a discount.
Photographers hold a great deal of trust and you can (and should!) start building this trust long before your potential clients get to meet you in person. By following these tips, you’ll start building it the moment a potential client lands on your website, and by the moment they’re done browsing your website, not only will they know which services you’re providing, but they’ll also have a feeling as if they know you, which will definitely boost your chances of getting booked!