Photography Blog Advice | The Photographer’s Guide To Business Blogging – Everything You Need To Know
Photography Blog Advice | Whenever we talk about the photography websites we design for our clients or share tips and tricks for more effective online marketing strategies, we mention blogging as a vital element. However, it’s also one of the least favorite elements of most photographers. We get it – photography is an incredibly visual industry, and if you wanted to spend your days typing away, you’d be a writer, right? Well, we’re here to tell you that blogging doesn’t have to be time-consuming or exhausting! And the benefits are practically endless.
We did mention blogging as a marketing effort a few times, but we never actually went into the nitty-gritty details of an effective blog that grows your business, so today we’ll right that wrong! We gathered some of the most important blogging tips that will help you stand out from the crowd of other photographers. Don’t think blogging is that important? Not sure what to blog about? We can help! Read on to find out everything you need to know about business blogging!
Yes, Blogging IS That Important | Photography Blog Advice
The benefits of a regularly updated blog are pretty much endless. Sounds dramatic? Perhaps, but it doesn’t make it any less true. First of all, a blog page can drastically improve your search engine rankings. Think about it – photography websites aren’t really brimming with text, and search engines index only the text they find on a page, almost completely ignoring the imagery and videos. By setting up a blog, you’ll give the search engines plenty of text to index, which will boost your rankings and get you in front of more potential clients.
However, a blog page will not make only search engines happy. It will also keep the visitors coming back for more. Portfolio websites are notorious for being updated every 3-6 months with new work – in other words, your visitors don’t have a single reason to return to your website after they’re done viewing your portfolio. However, setting up a blog that appeals to your target audience will keep them coming back for more on a regular basis, and if you’re lucky, have them sharing your content with their friends and family.
Don’t Be Afraid To Share Bits About Your Personal Life | Photography Blog Advice
When you decide to start a blog on your website, don’t use it to share only your latest pictures; instead, make sure there’s so text in there as well so the search engines can index what the post is about. Write a short introduction about the subject and location. This will help you pop up in local searches, but it will also make the posts a bit more personal than your portfolio page. Plus, your clients will feel as if the post is all about them, and they will want to share it with their friends and family on social media, which will only boost your outreach.
Don’t just blog about your sessions, however. Share tips and tricks your target audience might find interesting – for example, if you’re a portrait photographer, you might want to share tips about what to wear to a session. When appropriate, share bits about your life as well! Remember, photographers hold a great deal of trust, and you can start building that trust long before you meet the client. By sharing stuff about yourself, you’ll give your readers a chance to get to know you a bit better, which will make them more likely to hire you, and will result in a much more relaxed session.
Write For Your Audience, Not Just Search Engines | Photography Blog Advice
We’ve seen way too many photographers out there start a blog and write blog posts with only search engines in mind. Those posts usually end up sounding unnatural and forced. You do want to use your target keywords throughout your website and in your posts, but make sure it’s organic and authentic. At the end of the day, it’s your potential clients that matter the most – and if they don’t find your blog interesting, it will only do more damage. Simply write they way you would talk to your best friend. This will definitely help take the pressure off and let you express yourself just the way you are.
Create A Schedule | Photography Blog Advice
So, we keep saying “regularly updated blog,” but we haven’t mentioned anything about just how often a blog should be updated in order to be considered effective. That’s because there’s no one right answer – there are photographers out there blogging once a week, while some blog once a day. Whatever you decide, make sure it’s consistent. It’s hard to cultivate readership when people waste their time visiting a site without new content. At the very minimum, a blog should be updated once a week. Of course, if you want to do it more often, all the better.
Just Get Started | Photography Blog Advice
Blogging shouldn’t take you more than a couple of hours, which means there are no excuses for not having a blog on your website. No matter how busy you are, you should be able to find at least an hour a week to write something for your blog. And if you say you’re not sure what to blog about, we’ve just given you a few ideas. If everything else fails, write about how scared you are of publishing the first post! Just get started. Months and years down the road, you’ll be happy you started today!