Photography Blog Guidelines | How To Start A Picture-Perfect Photography Blog That Gets You Booked Solid!
Photography Blog Guidelines | If you’re taking your photography business seriously, you either already have set up a portfolio website, or you’re at least thinking about it. In this day and age, a website is like a storefront window on a busy street – and it’s your job to make sure yours is the best one. The bad news is that there are countless photography websites out there, so you’ve got your work cut out for you. The good news, however, is that most of the photography website out there are simply awful, and with the right guidance and a pinch of creativity, you can stand out from the crowd.
One of the most effective tactics when it comes to boosting your website’s visibility and search engine rankings is to set up a blog page. However, that’s definitely not the only benefit of including a blog. A good photography website will allow your potential clients to check out what you can do for them and get a better idea of your creative vision. A great photography website will allow potential clients to get to know you better and feel that much more comfortable about hiring you. So, what can you do to get the most out of your blog page? Read on to find out!
Improve Your Search Engine Rankings | Photography Blog Guidelines
The importance of adding a blog becomes obvious when you consider the fact that search engines index the web by scanning the text on each page, pretty much ignoring media in the process. We’re talking about a photography website here, after all, so it’s only natural that it’s image-heavy, and you need to take every chance you get to use your target keywords. A regularly updated blog will allow you to do just that – just make sure it’s on the same domain as your portfolio, instead of buying a new domain, or using a free service.
Not Sure What To Blog About? You’re Not Alone! | Photography Blog Guidelines
The number one reason most photographers don’t set up a blog page on their website are the topics – more precisely, most photographers we design websites for feel as if they have nothing to blog about, so some decide to skip the blog page altogether, while other simply post photos from their last session. Having a photoblog on your website isn’t the worst idea in the world, but it won’t do you as much good as you might think! To get the most out of your blog, you need text, and the easiest way to get a keyword-rich text is to come up with 3-5 industry related topics and stick to them. Share tips, tricks, and even reviews, and throw in a personal post in there from time to time to spice things up.
If you don’t feel like blogging about tips and tricks for a better session, sharing advice on what to wear, or publishing reviews, you can at least consider writing a couple of introductory paragraphs for each photoblog. For example, if you’re a wedding photographer, you can start by saying you’ve had a great weekend shooting a wedding and including the name of the hotel and the location. Then, share a bit about the couple, the wedding itself and share your favorite shots. When a search engine robot crawls your blog post, it will figure out a few things: the post is about wedding photography and that it’s related to a specific location, so whenever someone googles the name of that location and wedding photography, your website will have a better chance of being listed in the results.
Create A Schedule And Stick To It! | Photography Blog Guidelines
Publishing a blog post every now and then is better than not publishing at all, but if you’re taking your blog seriously, you’ll need to make sure it’s updated on a regular basis for a couple of reasons. Search engines actually look at how often you update your website, and since photographers usually update their portfolios every 3-6 months, a regularly updated blog will improve your search engine ranking. However, that’s not the only benefit.
By creating a blogging schedule and sticking to it, you’ll keep your visitors coming back for more. They’re bound to figure out how often you update your blog (Or you can tell them when to come back for more in the blog description or the sidebar!), and they’ll know when to come, instead of checking out your website a few times and never bothering again. While some photographers will blog every day, you don’t have to do it on a daily basis, but you’ll definitely want to do it at the very least once a week.
Let Your Potential Clients Get To Know The Person Behind The Camera | Photography Blog Guidelines
Photographers hold a great deal of trust – whether you’re invited to shoot an incredibly intimate and important moment like a wedding, or you’re taking senior pictures, you want your clients to feel comfortable around you. The good news is that you can start building that trust long before they pick up their phone to book a session, and you can do it with your blog. Share a personal post every now and then to let your personality shine. Talk about what drives you, what gets you out of the bed in the morning, and write as if you were talking to a friend. After a few posts, a potential client will feel like they already know you, which will make them more likely to actually book you.