Photography Brand Advice | 6 Creative Tips To Build A Lasting Photography Brand On A Shoestring Budget
Photography Brand Advice | In theory, branding sounds like the most natural element of any business plan, yet the number of misconceptions surrounding it is truly staggering. The most common misconception, especially among photographers that are just starting out, is that branding is something reserved only for large corporations. Quite the opposite is true, though: in today’s saturated markets, branding is absolutely vital for every business, big or small. And no, you don’t have to spend thousands of dollars and countless hours on branding!
At the end of the day, your brand will allow you to stand out from the crowd of shooters and help your target audience remember you and what you can do for them. In other words, a strong brand communicates what your company does, how it does it, and at the same time, establishes trust and credibility. However, if you think branding is all about downloading a cheap logo template, typing the name of your photography business and calling it a day, you’re up for a rude awakening. Your brand covers pretty much every aspect of your business, from the logo to the tweets you publish. So, how do you go about creating a memorable, unique brand without blowing your entire budget? Read on to find out!
Branding Is A Lot Like Dating | Photography Brand Advice
When thinking of your brand, think of it as a person and the characteristics that will be most likely to appeal to your target audience. Sure, running a photography business was your dream, but the brand you will want to build isn’t just about you – it’s about your clients. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right.
The Face Of Your Business | Photography Brand Advice
Once you define the nature of your brand, you can move on to the visual identity of your photography business. Long before a potential client gets to know your brand’s character, they’ll notice your logo and hear the name of your business, just like you’ll see the face of a person first, before getting to know them better. The logo you use will oftentimes be the first contact a potential client has with your business, so it needs to leave a lasting and favorable impression on them.
It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design. It’s also one of the most important points of recognition, so make sure the logo you choose will stay relevant and appropriate for years to come. Changing your logo too often will confuse your target audience and could even alienate your existing clients.
Stand Out! | Photography Brand Advice
Taking stunning pictures will get you only so far. After all, it won’t do you any good unless people actually hear about you, so if you’re serious about your photography business, you’ll need to find a way to stand out from the crowd. Photography is an incredibly saturated industry, and you’ll have a much better chance of standing out if you set up a unique brand. That’s why it’s crucial you avoid using cheap templates. Not only do they have all the telltale signs of amateur design, but they’re being used by other businesses as well, which will definitely lower your chance of standing out.
Dress Up! | Photography Brand Advice
Once you’re done designing a unique logo that represents your business, your style of photography, and your unique creative vision, you’ll also want to consider defining your branding guidelines. This document will help you turn your brand into a memorable visual experience by clearly defining the color scheme you’ll be using throughout your materials, both online and off, as well as fonts and even a particular style of graphics and brand-oriented words. Ensuring consistency throughout will help people recognize your brand whether they find your business card in their wallet, stumble upon your Twitter profile, or flip through your brochure.
Mind Your Language! | Photography Brand Advice
One of the things you need to figure out even before you start your business is what it is that you can do for your potential clients that no other photographer can offer. This will allow you to differentiate yourself and attract the right clientele. However, what you say isn’t the only thing that counts – the way you say it is just as important. We’re talking about the voice you’ll be using to engage your clients, whether through social media, on your website, over the phone, or even in person. Make sure this voice is used consistently, regardless of the medium, and that the language and the tone of voice are tailored to appeal to your ideal client.
Leave Some Space For Growth | Photography Brand Advice
While you don’t want to completely revamp your branding too often, you shouldn’t be afraid of making simple tweaks here and there. After all, your business will grow and evolve, and your branding should keep up with it. Always keep an eye on the results of your efforts, and if you notice a particular tactic not working as well as it used to, tweak it to ensure optimal results.