Photography Brand Essentials | Introduction To Branding Strategies: Everything You Need To Know About Building A Killer Photography Brand
Photography Brand Essentials | Photography is one of the most popular hobbies and careers at the moment – and for good reason! It’s one of the most creative industries, and if you’re passionate about taking pictures, quitting your 9-5 office job and starting your own photography business might sound like a dream job. However, with the popularity comes a challenge – in order to succeed in such a saturated industry, you need to find a way to stand out from the crowd of other photographers in your area. And this is exactly the issue branding can help you solve!
Photography equipment has never been more affordable, or as user-friendly as it is today, and pretty much anyone with some extra cash can get their hands on some equipment, set up a Facebook page and call themselves photographers. By focusing on branding, you’ll be able to differentiate yourself in a crowded market, grab the attention of your potential clients and get yourself booked solid. And no, it doesn’t have to cost you a fortune, either! To help you build a killer brand for your photography business without blowing your entire budget, we gathered some of the most effective, yet budget-friendly tips.
Let Your Personality Shine! | Photography Brand Essentials
It may feel as if the odds are against you here – the number of photographers targeting the same audience keeps growing, everyone has access to the same equipment and locations, but there’s one thing they can never be – you! As cheesy as that might sound, it all comes down to you. After all, people do business with people, so how they perceive you will be the critical difference between success and failure. And if you try to be something you’re not, most of your potential clients will sniff it out, so don’t try and imitate or parody any other brand. Instead, be true to yourself!
Your Brand Is Much More Than Your Logo | Photography Brand Essentials
So, how do you go about doing that? How can you build an authentic brand? The very first thing we need to make clear here is that your brand isn’t just your logo, so take a look at the big picture! Your brand is a system of design decisions, visual elements, and just as importantly, personality. You can communicate your personality by customizing the About page on your website and sharing a bit about yourself, publishing a personal blog post occasionally, and even by paying attention to your voice. The goal is to stay true to the image you’re building and using every available tool to reinforce it.
Know Your Target | Photography Brand Essentials
Building a brand is all about creating a unique business identity for your photography business that will appeal to your potential clients, yet you’d be amazed just how many photographers out there try to build a brand without actually defining their ideal client. Think about it – how can you stand out and grab the attention of your potential clients if you have no idea who they are? If you haven’t already, take your time to figure out who your ideal client is in terms of age, location, gender, finances, and even marital status. All of these factors, and many other, will affect the way you brand your photography business, so you’ll want to sort them out before diving in head-first.
Don’t Be Afraid To Show Your True Colors | Photography Brand Essentials
Once you define the personality of your photography brand and your ideal client, you need to put everything in action and create something that not only accurately represents your brand, but also appeals to your ideal client. Considering the fact that color is one of the first things people notice, you’ll need to choose a color scheme that will reinforce your brand and boost exposure. However, keep in mind that every color has a different meaning, so you’ll want to do your research to avoid communicating the wrong message because of a simple brush stroke!
Ensure Consistency | Photography Brand Essentials
Having a logo is a great start to building a cohesive brand. Add a color scheme, and you’re already halfway there. All you need to do is create a style guide for your brand that will govern the use of different brand elements. For example, the fonts you use should be limited to 2-3 fonts and used throughout your marketing materials. This might not sound like the most important thing when it comes to design, but you’d be amazed just how powerful the right font can be. You can also define your brand-oriented words, graphics, and other elements you’ll be using to represent your brand.
The goal of style guidelines is to ensure consistency throughout your materials, both online and off. If a potential client was to lay down all of your materials on a desk, it needs to be immediately obvious that each item came from the same source, which will turn your brand into a cohesive visual experience and boost brand awareness among your potential clients!
Never Let Them Down | Photography Brand Essentials
Photographers rely on word of mouth marketing more than any other kind of business owners, and if you’re hoping your clients will refer you to their friends and family, you better make sure the products and services you’re providing not only meet, but also exceed each client’s expectations. Even the world’s most charming photographer will never be able to become successful if they stop focusing on the quality of the service and start thinking only about the money it brings it.