Photography Brand Hacks | Five Tips To Help You Build A Unique Photography Brand
Photography Brand Hacks | Many small business owners mistakenly believe that branding is reserved only for multi-million corporations, but the truth is that it’s just as vital for startups as it is for the big shots. Unlike what many branding agencies would like you to believe, there are many things you can do on your own to create a solid brand that stands out. And no, you don’t need to spend epic amounts of money on it either, as long as you’re willing to put in some time and effort.
Photography might be your passion, and no one can blame you for that. However, in order to turn your passion into a profitable business, you need to be able to stand out from the crowd of photographers. The truth of the matter is that the photography industry is a really saturated industry, and new photographers are jumping on the bandwagon each day, and taking stunning pictures will take you only so far. To help you get started on the right track and create a memorable brand that will grab the attention of your target audience, we gathered some of the most effective budget-friendly branding tips all the pros swear by!
Catchy, Easy To Pronounce Name | Photography Brand Hacks
In order to register a business, you’ll need a name. Many photographers out there use just their name and add “photography” or “studio,” while other come up with a unique name. You can go either way, but if you already built quite a reputation and online following doing amateur photography, you might want to stick with your name. If there is another photographer in your area or your particular niche with a similar name, on the other hand, you might want to consider coming up with a unique name. Whether you use your name or come up with a new one for your business, you’ll need to make sure it’s easy to pronounce and remember. After all, your goal is turn your brand into a household name, which might be difficult if your potential clients aren’t sure how to pronounce it!
The Logo Is The Face Of Your Business | Photography Brand Hacks
There’s nothing that will represent your business than the photos you take, which is what many photographers use as an excuse not to invest in a professionally designed logo. This is a serious mistake – we’re talking about the face of your business, after all. It will be the one element that ties all of your identity together: you’ll feature it on stationery items, use it on the internet and on your photos as a watermark. Having an effective logo will allow your potential clients to get a better sense of the nature of your brand and your unique style even before they see your work, while, on the other hand, having a poorly designed logo can actually harm your business.
Pay Attention To Your Marketing Collateral | Photography Brand Hacks
In order to get clients, you’ll need to promote the services and products you’re offering, which means you’ll use different marketing tools throughout your career, from simple items such as a business card and a letterhead, to more complex items such as brochures, flyers, packaging, and even a website. To get the most out of your marketing efforts, you’ll want to make sure all of these items look, feel, and sound like they came from the same source. Which is why you need to define your brand’s style guidelines early on and stick to them to ensure consistency, both online and off.
Whenever we design a logo for a client, we create a branding guide and included exact colors we used, as well as fonts and inspiration. You might also add any brand-oriented words, shapes and graphics that will help build a memorable brand, and even variations of your logo. This way, even if you hire a new designer later on, they will have a much better idea of which fonts, colors, graphics, and words to use, even if they’re not all that familiar with your brand. The result will be an item that seamlessly fits into your existing materials and reinforces your brand!
Create A Clear And Simple Message | Photography Brand Hacks
In order to stand out from the crowd of other photographers, you need to be different. Not only that, but you need to be able to communicate to your target audience what it is that makes you different! What can you do for a potential client that no other photographer can do? What is it that makes you the only photographer they should hire? Is your brand traditional or modern? Classic or edgy? Take the guesswork out of it and tell your audience what makes you special in a simple way that’s easy to communicate and understand.
Come Up With A Voice For Your Business | Photography Brand Hacks
What you say definitely counts, don’t get us wrong, but so does the way you say it, so it’s important you create a voice for your business and use it consistently. We’re talking about the language and the tone you use in your sales messages, marketing materials, in emails, when answering the phone, and even greeting your clients in person. Make sure the voice matches the nature of your brand and that you stick to it at all costs. Using a formal tone of voice on your website and a laid back tone on Twitter, for example, will only confuse your potential clients and make you appear inauthentic.