Photography Brand Ideas | Discovering Your True Identity: 6 Tips to Brand Your Photography Business
Photography Brand Ideas | When most photographers start out, they have this feeling of a mad scramble: I need a logo, I need a business card, I need equipment, I need a great website, I need more clients, I need, I need, I NEED. Well, we are here to tell you the first thing you have to do is sit down, breathe, and think about who YOU are. While many photographers want to focus all of their time on their work, it is vital to keep in mind that you and your photography business are a brand. Marketing, social networks, and day-to-day business tasks may feel like the not-so-fun side of being a photographer, but it is essential for your business success.
With so many photographers in the industry, it’s incredibly important to remember to make sure your clients remember you. We’re not talking about just for your amazing work, and outstanding customer service, which are undoubtedly a huge plus. Because we live in the digital age, the first thing potential clients notice about is your branding. Branding can be one of the most difficult elements of running a photography business, but we are here to help!
What Branding Is… And Isn’t | Photography Brand Ideas
You may be surprised by the number of people that don’t understand what “branding a business” really means! So, let’s talk a little bit about what it is, and what it definitely is not. Branding is your company’s identity, and it includes lot’s of features such as your services, overall visual design, color schemes, relationships, reputation… we could go on and on here. It is not a fad that will go out of style in a couple of years. This is probably the most vital thing to know about what building your brand is all about. It is not a logo, a set of marketing materials, or a website.
A brand is the overall experience people have when they engage with your product or service. A brand is created every time a client interacts with any element of your business, including your company name and logo, how your products and services are presented, their perceived effectiveness, your employees and programs, customer service and more.
Determine Your Target Audience | Photography Brand Ideas
Make a list of the attributes of your ideal client and use this list to determine your target audience. Try to be as specific as possible including characteristics such as age, profession, income, gender, location, etc. You have to determine your target audience, because the more you know about your target market, the easier it will be to be specific with your marketing strategy. Basically, this lets you to really fine tune how you market to your audience, because you know who they are, and how they think.
Convey Your Brand With A Logo | Photography Brand Ideas
In the competitive industry of photography, you should put extra effort to add some personal touches into branding. Photography branding includes a lot of things like a website portfolio, logo, business card design, and a lot of other stuff. Start building your company’s brand with logo and business card designs to leave a great first impression. Keep in mind that a logo doesn’t have to be overdone with bells and whistles. It should be clean and easily identifiable. And preferably use a font other than comic sans.
Your Unique Selling Proposition | Photography Brand Ideas
Depending on the specific services you offer (commercial, wedding, portrait), you will have your own unique selling proposition. Take a moment to figure out what your specific selling points are: your specialty, what makes you different, what sets you apart from your comptetition. Build a brand that is unique, and truly you – make it memorable. Once you’ve worked out what your unique selling point, include this into your branding strategy.
Develop Your Look | Photography Brand Ideas
Every major brand has a signature look. Whether it’s a color scheme, logo, or image, people immediately associated this icon with the brand, what it stands for, and what product it offers. The thought process behind developing the brand of your photography business should not be any different. When choosing your colors, you have to make sure they complement each other, and are a representation of you, or your photography business. If your market is high-end, you should go for a classical look, if you specialize in wedding photography, you could use red, the color of love. We know, it’s a bit cliche, but you get our point.
Make The Most Of Social Media | Photography Brand Ideas
Once you have figured out your unique selling proposition, your target audience, and your overall branding appearance, it’s time to network! It is hard to ignore the effect of social media on brand management. Nowadays, we have a lot of social media networks that could provide us these referrals; there is no need to sit back and wait for them. For example, right after the photo session, you can post-process one of the best images and post it on your social profiles with a link to your blog (or portfolio), and tag the person captured there, so it will appear on their page too.