Photography Brand Identity | 5 Surprisingly Simple Steps To Building A Better Photography Brand
Photography Brand Identity | The industry of professional photography has grown exponentially in the last few years, and building your brand is now as crucial as buying a professional camera. While many photographers want to focus all of their time on their work, it is vital to remember that you and your photography business are a brand. Marketing, social media, and day-to-day business tasks may feel like the not-so-fun side of being a photographer, but it is critical for your sustained success. We are here to help you map out a plan.
Everything you offer is instantly and ruthlessly assessed by your target audience – from the colors to the fonts you use on your website, even to your social media icon design. Defining your brand will give you a strong voice that you can build on every day, with social networks and marketing, customer service, and particularly your services and products. Defining, creating and building your brand can be a daunting task. Luckily, these tips can help you get started and stay on the right track.
Logo Design | Photography Brand Identity
A logo is no longer optional; you need a professional logo for your business. This is incredibly important for brand recognition and a highly effective way to creating a familiar feel with potential and existing clients. Our brains recognize images a lot faster compared to text, so the next time you’re watermarking your images, consider using your logo instead of just your name. Use the logo whenever you can. This may sound obvious, but you’d be surprised how many people pay for a logo and don’t update their business cards, signs, and website to showcase their beautiful, brand-new logo.
Your Unique Selling Proposition | Photography Brand Identity
Your brand is not what you say it is. It is what they say it is. “They” are your target audience. Are you a children’s portrait artist, or rock star wedding photographer? Is your photography emotional and photo journalistic? Once you define your target audience, you need to think like them. What makes your business stand out from the crowd, and what makes your business unique? Depending on what services you offer, be it wedding, portrait, or commercial photography, you will have your own unique selling proposition. Take a moment to determine what your specific selling points are: your specialty, how you’re different, what sets you apart from other photographers. This is how you can reach your potential clients.
Finding Your Unique Style | Photography Brand Identity
This is the heart and soul of your brand. This is where you establish who you are. It is very hard to be an original when it comes to photography. But it isn’t hard to be your own unique self – there is only one of those. Write down some of the qualities of your brand: friendly, personable, flashy, humble, modern etc. and work on building your brand image according to that. Whether it’s a logo, color scheme, or image, it should be consistent across all of your materials – website, business cards, social media, advertising, etc. By having a consistent feel your visitors and clients know it is your brand when they stumble across one of your social media profiles.
Make The Most Of Social Media | Photography Brand Identity
Once you have defined your unique selling point, your target audience, and your overall brand image, it’s time to network! You have to be out there: on Twitter, Facebook, Youtube, LinkedIn, Instagram. And it all has to lead back to your website where you are posting quality, helpful content designed to bolster your brand. It is hard to ignore the effect of social media on brand exposure. Social media can be a invaluable asset to promoting your brand and showcasing your brand identity to a large audience. You can build your brand visually all you want, but it isn’t a brand if it is not out there in front of people.
Consistency Is Vital | Photography Brand Identity
The one simple way to make sure that your clients are aware of you and your online presence? 2 words: Be consistent. Your brand presence includes: your website, your social networks like Facebook, Pinterest, and Twitter, your packaging, your printed marketing materials like business cards, printed price lists, and brochures. It is crucial that you work with a designer that can help you see the bigger picture and make sure your branding stays consistent throughout all these different elements of your photography brand.