Photography Branding Advice | Do They Know You? Simple Branding Tweaks For Photographers To Boost Visibility
Photography Branding Advice | You have a lot of competition. In fact, it does not take much to hang a shingle of a professional photographer. A few thousand dollars in equipment combined with a free website and pretty much anyone with the entrepreneurial bug can say they’re photographers. As a result, getting an edge in the photography industry can be a challenging task. But there is hope. This is where branding comes into play to help give you the advantage over other photographers and help you stand out. A buttoned up package and production shows a client that you value every part of your business.
Branding plays a crucial role in the life of a successful business. After you have built your skills, completed your business filing, and defined your target market, there’s one more thing that needs to be done. Marketing, social media, and day-to-day business tasks may feel like the not-so-fun side of running a photography business, but it is essential for getting hired. Your brand is the PERCEPTION of your business. So, sit down with your favorite cup of coffee or tea, put yourself in your future client’s shoes, and consider these simple branding ideas.
What Makes A Good Brand? | Photography Branding Advice
First and foremost, you want to build a consistent brand. You cannot be the “crazy fun photographer” and the “hopelessly romantic photographer” at the same time. Depending on the specific services you offer, whether it’s commercial, wedding, portrait, or newborn photography, you will have your own unique selling point. Take a moment to clearly define what your specific selling points are: your specialty, how you’re different, what sets you apart from other photographers.
Determine Your Target Audience | Photography Branding Advice
Your brand is not what you say it is. It is what they say it is. “They” are your target audience. Make a list of the attributes of your potential clients. Try to be as specific as possible including characteristics such as age, profession, income, gender, business or consumer, etc. Once you have defined your target audience, you need to think like them. This is how you can reach them. Where do they shop? Do they shop online? Do they use social media? Honing in on your audience will actually make your advertising and marketing efforts feel a lot easier since you have narrowed down the market considerably.
What’s In A Logo? | Photography Branding Advice
It’s hard to argue against the importance of a logo. In non-visual industries, it’s often what consumers first identify with in a brand. In the photography industry, it plays second fiddle to your work, but it’s still a crucial visual cue and tie-together for your clients. Our brains recognize images a lot faster compared to text, so the next time your watermarking your images, think about using your logo instead of just using your name. The more places you use your logo, the more your reinforcing your brand to your audience, and easier it gets for them to remember you.
Say It With Color | Photography Branding Advice
When choosing your colors for your branded materials, you have to make sure they complement each other and are a representation of you or your photography business. For example, red is associated with strength, passion, power, determination, and war, while blue represents, loyalty, wisdom, confidence, and tranquility. Choose a color that not only appeals to your target audience, but also represents the message of your business. Quick tip: Limit your colors to only two, and a font color. Too many colors can be distracting and can detract from the message of your brand.
Make It Cohesive. Make It Consistent. | Photography Branding Advice
Every major brand has a signature look. Whether it’s a color scheme, logo, or image, people immediately associate this icon with the brand, what it stands for, and what services it provides. Once you choose a design path make sure there is a thread or a few that keeps your brand cohesive and consistent across all mediums. Print, online, advertising, promotion, and sales. Make sure the color, patterns, fonts are all the same or in the range of your brand.
The Last C: Make It Creative. | Photography Branding Advice
While looking what’s already out there is a good idea, copying other brands won’t do you any favors. Your style of branding is essential to your business because it visually communicates to your clients what your business is all about, so make sure you find an opening for something new and unique. You are a part of an incredibly creative industry, and the last thing you want is copying other photographer’s branding and having your marketing efforts go to waste. Unleash your creativity and stand out!