Photography Branding Hacks | 6 Effortless Ways To Build A Memorable Brand For Your Photography Business
Photography Branding Hacks | If you’re reading this, chances are, you already decided to start your own photography business. So, first and foremost, congratulations! It takes a lot of guts to pursue your dreams and try to turn your hobby into a full-time gig. In the last few years, photography equipment has become more affordable than ever, and nowadays, anyone with some extra cash lying around can get a decent camera, watch a tutorial on how to operate it, set up a photography Facebook page, and call themselves a photographer. However, there’s something you as a professional photographer can do to set yourself apart from the flock of amateurs and stand out even in the most crowded market: You can build a brand.
When people hear the word “brand,” the first thing that comes to mind are well-establish, iconic brands such as Coca-Cola, Nike, or Apple. Just thinking about the enormous budgets that went into building those brands probably sends shivers down your spine. But, what most business owners fail to realize is that branding is not a privilege reserved just for large corporations. Branding is just as important for small startup businesses. Despite what many branding agencies will have you believe, there are many things you can do on your own to build a brand that’s not only memorable, but also gets you booked solid!
Start With A Solid Foundation | Photography Branding Hacks
The logo you choose for your photography business will be the face of your brand, representing both your unique style and the services you’re providing. It’s the single most important brand element appearing throughout all of your marketing and stationery materials, both online and offline, and even as a watermark on your images, which is why a lot of thought and consideration has to go into its design. You will also use specific elements of your logo, like the colors and fonts, and even parts of the symbol throughout your branded materials to create a consistent look and feel.
Your Brand Is Much More Than Just Your Logo | Photography Branding Hacks
However, in order to build a successful, memorable brand, you have to keep in mind that the process involves much more than having an artsy neighbor design a logo you’ll slap on every picture you take and paste on a free business card template you found online. Your brand covers the style of your photography, how and where you engage with your clients, both online and offline, from your website and your tweets, to the paper stock, fonts, and colors used for your marketing materials and even how you answer your phone.
Discover The Nature Of Your Brand | Photography Branding Hacks
Discovering your brand is like a journey to self-discovery. Choose 5-6 words that describe the style of your photography – is it fun, edgy or classic, couture, polished, romantic, modern or vintage, stylish or hyper-realistic? This will be the essence of your brand, so take as much time as you need to make sure you get it right. You are a part of an incredibly creative industry, and your brand is an ideal tool to show it.
Create A Visual Identity And Stick To It | Photography Branding Hacks
All of your materials can and should convey the essence of your brand, from your website and the colors, fonts and images you use to set it up, to your logo and the tone of voice you use on social media. You want your potential clients to recognize your brand whether they stumble upon your Twitter profile, your website, or find your business card in their old wallet, and the only way to do it is through creativity and consistency. It’s been often said that in order to remember a brand, people have to engage with it five to seven times, and every time you use inconsistent branding, whether it’s a Facebook post ridden with typos or using an older version of your logo, you’re not only missing a chance to engage your ideal clients, but you’re risking confusing and alienating them.
Each time we design a logo for a client, we make sure to create branding guidelines for them, which will help them maintain the consistency throughout their materials, whether they’re designing the materials or hiring a professional to do it for them. By having clearly defined style guide, everyone will be on the same page when it comes to colors, fonts, and even graphics that can and should be used in the design.
Be Authentic | Photography Branding Hacks
Even the most charming photographer will never succeed in getting repeat customers unless they’re true to their brands and being their authentic selves. Don’t market your services as budget-friendly if you’re targeting high-end clients, and don’t promise something you can’t deliver. What you say counts, but what you do can make or break your business, so don’t say you’ll have prints ready in 24 hours if you can’t do it. Your job is to provide a service that not only meets the client’s expectations, but actually exceeds them.
Be Consistent | Photography Branding Hacks
There are only a few things more detrimental to a brand than an inconsistent voice, yet we see too many photographers make exactly that mistake. If you use formal tone of voice on your website and a super casual tone on social media, you’ll only confuse your potential clients. This is why it’s a good idea to create a voice for your brand and use the same language and tone consistently – from Twitter and Facebook updates to your emails and blog posts!