Photography Branding Made Easy | The Beginner’s Guide To Creating An Epic Photography Brand Identity
Photography Branding Made Easy | Branding is often defined as a marketing strategy that involves creating a unique business identity in order to establish a presence in the consumer’s mind and attract and keep clients. Sounds simple enough, right? Yet, there are countless myths and misconceptions surround it. What most business owners fail to understand, especially when they’re just starting out, is that branding isn’t something only already established international corporations can afford. In fact, it’s something that no business, big or small, can afford to overlook.
Even when they realize the importance and the power of a solid brand, many people still get the essence of if completely wrong. Typing the name of your business next to a random shape doesn’t count as logo design, let alone building a brand, which is exactly what we’ve all seen being done, regardless of the industry. If you’re just starting out in the industry, or you’re ready to take your business to the next level, so you’re looking into ways to brand it, we created a list of the most important branding tricks you can use to build a powerful identity that not only helps you stand out in a saturated market, but actually grows your business. Let’s dive right in!
What Branding Is And What It’s Not | Photography Branding Made Easy
So, what is branding? To put it simply, your brand is your promise to your potential clients – it allows them to get a better idea of what to expect from your services and products, as well as doing business with you. What most business owners, including photographers, fail to understand, is that this is communicated through all aspects of their business, not just a cheesy slogan. It’s not what you tell your clients it is – your brand is how your clients perceive your business and the subtle image communicated through print, online, and even in person.
Would You Hang Out With Your Brand If It Were A Person? | Photography Branding Made Easy
The purpose of your brand is to help differentiate your business in your particular niche, or area. It needs to grab the attention of your target audience, appeal to your potential clients, and communicate a message about your business and the services you’re providing. This is especially important in saturated industries such as the photography industry. New photographers are joining the industry each day, and standing out is becoming more challenging than ever. At the end of the day, your talent will get you only so far! How is anyone supposed to hire you if they never heard of you?
Try thinking of your brand as a person your ideal client would fall in love with. Is that person a professional, reliable industry leader? Or a fun, fresh innovator with a new service? Is your product high-end or budget-friendly? What drives you? All these, and many other characteristics can (and should!) be obvious from your branding and based on your ideal client. Once you define these characteristics, you’ll be able to keep your branding consistent, which will boost awareness and help your potential and existing clients remember you better.
Nail Your First Impression | Photography Branding Made Easy
Even though the saying that beauty is only skin deep might be true, there’s no denying that the looks are vitally important, especially when it comes to building a business identity. Now that you’ve got the essence of your brand defined, you need to find a way to communicate it. First you’ll want to take a look at the visual elements – most important of which is definitely your logo. We’re talking about the face of your business, so make sure it’s unique, memorable, lasting, and appropriate for your brand. After all, a logo that will appeal to high-school seniors won’t do you any good if you’re running a high-end wedding photography studio.
When you create a logo for your photography business, keep in mind that it will be the basis of your entire brand and the backbone of your visual appearance, so look for elements you can use throughout your materials, both online and off. Is there a particular color scheme you used for your logo? What about shapes? Even the fonts in your logo can be used throughout your materials to ensure visual consistency. This, in turn, will turn your materials into a cohesive unit, so if your potential client were to lay down all of your materials next to each other, they would all look, feel, and sound like they came from the same source, building recognition in the process.
It’s Not Just What You Say | Photography Branding Made Easy
Too many photographers focus on perfecting their slogans and making them catchy and witty. That’s not a bad thing, don’t get us wrong here – you want to clearly and directly communicate to your potential clients what you can do for them. However, your message is just one part of the equation. The way you deliver that message is just as important, which is why you’ll want to come up with a voice for your business and stick with it, whether you’re tweeting, writing a blog posts, answering your phone, or even greeting your clients in person. We’re talking about the language and the tone you use to engage people, and if you fail to keep it consistent, you risk sounding inauthentic and unfocused, which are definitely not the characteristics associated with your brad!