Photography Branding Made Simple | The Surprising Secret Of Standing Out In A Saturated Industry
Photography Branding Made Simple | Photography is one of the most saturated industries out there – and for good reason! The equipment has never been more affordable, and it’s easier to use than ever, so it only makes sense that photography is one of the most popular professions and hobbies right now. And while there may be countless reasons like these not to jump on the bandwagon, you need just one reason to do it – if you’re passionate about the art of photography, it might be all the reason you need to start a business of your own.
However, while passion for photography might be a reason good enough to get your foot in the door and launch a business, in order to turn your passion into a solid source of income, you will need a bit more than that. Being one of the most saturated industries right now, photography can be a challenging industry to stand out from all the other shooters. However, it’s far from being impossible. And it’s far from being a reason to give up on your dream of running a photography business and stick to the desk job you hate! To help you get started on the right track, we gathered some of the most effective branding tips that are bound to get you noticed, no matter how saturated your particular niche is.
Stay True To Yourself | Photography Branding Made Simple
When it comes to branding, there are many misconceptions and myths surrounding it, so it’s no surprise that the mere mention of the word sends shivers down so many photographers’ backs. However, at the end of the day, it all comes down to creating a unique, appealing, and memorable business identity that will get you noticed in your market. The means to get there vary from one business to another, but the end-goal is the same: to stand out. Needless to say, if you want to stand out, you need to be different; in other words, when it comes to creating a brand for your business, don’t copy, imitate, or parody what other businesses are doing.
How is your photography business supposed to stand out if your public image feels like it’s been seen countless times before? Take some time to determine the nature of your brand – put together a list of around 5 words that best describe your business. Is it high-end, budget-friendly, playful, formal, professional, laid back, funny, helpful? These, and many other traits can and should be used when thinking of your brand if you want to make it relatable and appealing to your target audience. Now, this seemingly simple decision will affect pretty much every aspect of your business, so take as much time as you need to get it right.
It’s Not Just What You Say! | Photography Branding Made Simple
Your marketing message is vitally important – you need to find a simple, direct, and concise to communicate what it is that makes what you do unique and worth a potential client’s time. Why should they hire you and not some other photographer in your area or particular niche? If you can’t answer this question, neither will your potential clients be able to answer, which means they will be more likely to go with another photographer than to hire you. However, your message, while vitally important, isn’t the only thing that will affect a potential client’s decision whether to hire you.
Sure, your message counts, but so does the way you deliver it and the voice you use. We’re talking about the language and the tone you use to engage your potential and existing clients, whether online, in print, or in person. To ensure best results, your voice needs to be consistent across all the platforms you use – from your website and social media, to your emails, printed marketing materials and even when greeting clients in person. If, for example, you use laid back tone of voice on social media, and a formal, third-person “I’m really important!” tone of voice on your website, your potential clients will only be confused, and you might end up sounding inauthentic, which is definitely not a trait you want associated with your brand.
Nail Your First Impression | Photography Branding Made Simple
Because photography is a highly visual field, it’s safe to say that the best representation of your business will be your work. However, while this may be true, keep in mind that most of your potential clients will get their first impression long before they get to check out your work, which means if you don’t leave a great impression, they might not even bother checking out your portfolio page. So, what can you do to ensure your first impression is your best impression?
The first point of contact majority of your potential clients will have with you and your photography business will be your logo. It’s the face of your business, and not only will you feature it on pretty much every piece of paper that leaves your office, but its design will affect the design of all your branded materials as well, so pay close attention to even the smallest details. Changing your logo later on can do more damage than you think, as it will not only affect all of your branded materials and create additional costs as you rebrand the materials, but it will also damage your reputation and the recognizability you built up!