Photography Branding Questions | Discover The Identity Of Your Photography Business – 5 Questions To Get You Started
Photography Branding Questions | We’re being bombarded on a daily basis with stories of overnight success, which can be the cause of a lot stress, especially if you’re just starting out in the industry and keep comparing yourself with the wildly successful photographers out there. What they rarely talk about is all the blood, sweat, and tears that lead to their success, or how many times they stumbled before getting to where they are now. Just as with any other business venture, your photography business won’t turn into an inspiring success story over night – but there are some things you can do to get there faster.
One of the most effective tools you can start using today to make sure your photography business not only survives, but actually thrives, is branding. Yet, you’d be amazed just how many photographers overlook the importance of branding, of mistakenly believe that branding is reserved only for established photographers and international corporations. The truth of the matter is that branding is just as important for the small businesses as it is for the big shots, and while you may not have the epic marketing budgets of international corporations, you too can turn your photography business into a recognizable, established brand and a household name. Here are some of the crucial questions that will help you along the way, and allow you to discover the power of business identity and the effect it can have on your bottom line!
Who Am I? | Photography Branding Questions
In order to build a solid brand, you need to first do some soul searching, because brand is much more than just a logo or a witty slogan. Sure, these are important brand elements, but at the end of the day, your brand is the identity of your photography business and it covers everything from your logo to the experience your clients have from the moment they reach out to you to the moment they receive their photos. This identity should be kept consistent throughout and each element should convey the same message, which can only happen if you know what you’re trying to communicate.
Discovering your brand can feel a lot like a road to self-discovery, so take some time to figure things out. First, come up with 5-10 words that describe the brand you’re trying to build. Is it high-end, or affordable? Is it formal and professional, or laid-back and relatable? Are you going for a modern, edgy feel or a classic brand? These, as well as many other traits, can (and should) be effectively communicated with your brand, and since this decision will affect pretty much all other aspects of your business, take as much time as you need to figure it out!
Who Is My Ideal Client? | Photography Branding Questions
In addition to figuring out the type of a brand you want to build, make sure you think about your target audience and their preferences. After all, how are you going to build a brand that appeals to your potential clients if you have no idea who they are? Clearly define your ideal client in terms of age, gender, location, marital status, and any other parameters you think will be important for your brand. A brand that will appeal to high-school seniors won’t do you any good if your ideal client are high-end brides-to-be looking for a wedding photographer.
How Do I Sound? | Photography Branding Questions
Being able to figure out what it is that makes you stand out from the crowd of photographers is vitally important for successful branding. However, your message isn’t the only factor here – the voice you use to communicate it is just as important. The voice of your brand is the language and the tone of voice you use when engaging with potential and existing clients, whether it’s online or off. To ensure the best results, you’ll want to keep this voice consistent – there’s nothing more damaging than using a laid back tone of voice on social media and a formal one on your website, as it will make you sound inauthentic.
Does This Color Make Me Look Fat? | Photography Branding Questions
OK, so your brand can’t technically be fat, but we all ask this question so many times that we often forget that the color affects not only the way we look, but the first impression our brands make. When used right, color can help you stand out from the crowd, grab the attention of a particular demographic, and communicate a particular message. However, keep in mind that each color has a different meaning, so before you settle for a color scheme, make sure you do your research and check if it’s appropriate not only for your industry, but also for your target audience. Once you choose the color scheme, stick with it to ensure consistency.
Am I Being Consistent? | Photography Branding Questions
Consistency is vitally important – and not just for the sake of visual appeal. If a potential client was to lay down all of your materials on their desk, sure, they would look really neat if they all sported the same color scheme and the same fonts, however, there’s a practical reason as well. The more times a person sees your logo and your particular color scheme, the more they’ll associate it with you, and easier it will be for them to remember your brand. This is exactly what you want to happen, so when a potential client needs your services, they’ll instantly think of you!