Photography Branding Tricks | Simple, Yet Ridiculously Effective Branding Ideas For Photographers On The Rise!
Photography Branding Tricks | One of the most common misconceptions among new business owners is that branding is a privilege reserved only for the big shots like Apple, Starbucks, and Nike. Branding is just as important for small businesses as it is for big names, if not even more so! There’s only a few big shoemakers that are popular world-wide, and they’re already household names. On the other hand, there are many (oh boy, do we mean many!) photographers starting out in the industry and trying to stand out.
And that’s exactly what branding is supposed to help you do – differentiate yourself from the countless photographers joining the industry on a daily basis, grab a potential client’s attention and help them remember who you are and what you can do for them! And contrary to what many branding and marketing agencies will have you believe, building a solid brand doesn’t have to be ridiculously expensive or exhausting! There are things you can start doing today to boost brand awareness, many of which are completely free! Read on to find out more.
Who Do You Think You Are? | Photography Branding Tricks
Review the product or service you’re providing, pinpoint the space in the market it occupies and research the emotive and rational needs and concerns of your target audience. Remember that you can’t be everything to everyone, and the best way to stand out is to pick an area of specialization! This will allow you to continually work on your skills, get the right equipment, and have a better idea of who your competitors are and what you need to do in order to stand out. You’ll also need to pinpoint the services you’ll be providing, and whether you want to appeal more to high-end or budget-conscious clients.
Know Your Target Audience | Photography Branding Tricks
Before you put a single pixel on a screen, or draw the first faint trace of a line on paper, you must understand who you want to reach with your brand. Different people will be attracted by different things, so you’ll need to do your homework before you kick off the branding project and get to know your ideal client. And no, “everyone” cannot be your target audience. Get to know your ideal clients in terms of gender, age, finances, location, and any other characteristic that might help you book more sessions. At the end of the day, you’ll build a brand for a wedding photography business a lot differently than you would for a senior photography business.
Logos Are The Backbones Of Their Brands | Photography Branding Tricks
Many photographers mistake logo design for branding – so they download a cheap template and call it a day. While designing a logo should never be mistaken for having a solid brand, it should never be underestimated. It’s the face of your business after all, and you’ll feature it on all of your materials both online and off, and even use it as a watermark. It’s the single most important brand element that will tie everything together. Keep in mind, though, that you’ll want to make sure you design a logo that will last as long as your business with only minor tweaks.
Changing the name or the logo down the road can do more damage than good. Think about it – you spend a lot of time building brand awareness and trying to get your potential and existing clients to remember who you are, and then you suddenly revamp the logo design or change the name of your photography business. This will alienate your existing clients, and confuse the potential ones!
Define Your Branding Guidelines | Photography Branding Tricks
Once you have a logo designed for your photography business, you’ll also want to clearly define your style guidelines. For example, you can take certain elements from your logo, such as colors or fonts, and use them as the starting point of your visual identity. This might not sound like the most important thing when it comes to branding your business if you’re the only one in charge of designing your materials. However, when your business gains some traction and you hire a professional to design branded materials, they’ll have a much easier job figuring out what your brand is all about and how to maintain consistency throughout your materials.
Focus On Your Voice | Photography Branding Tricks
What you say is important, but don’t overlook the way you say it! Create a “voice” for your brand that reflects the nature of your brand. Keep in mind, though, that this voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. If you choose to use a more formal voice on your website, but a laid back tone of voice on social media networks, you’ll confuse your potential clients and come off as inauthentic.
Talk The Talk But Don’t Forget To Walk The Walk | Photography Branding Tricks
No matter how beautiful your logo, or how witty your slogan is, if you don’t deliver exceptional services and meet and exceed client expectations, you’ll never be able to attract return business. If that’s not a reason strong enough to focus on the quality of your services and products, remember that most photographers mainly rely on word of mouth marketing and referrals to book new client, so you’ll want to build a solid relationship with your existing clients, otherwise they’ll never send their friends and family your way!