Photography Brands | Uncover Your Brand Personality In 10 Minutes Or Less: 5 Branding Tips For Photographers

Photography Brands | Uncover Your Brand Personality In 10...

Photography Brands | Starting and running any business is a huge thing, so first and foremost, congratulations on making the commitment, and sticking with it! While many photographers want to focus all of their time on their creative work, it is essential to keep in mind that you and your photography business are a brand. With so many photographers in the photography industry, it’s really vital to make sure your clients remember you. Building a brand for your photography business can be difficult for busy working photographers, or creative parents wanting to turn their hobby into a photography career. Well, we are here to help!

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We’re going to be honest, you have a lot of competition. A few thousand dollars in equipment plus a website, and basically anyone with the entrepreneurial dream can call themselves a professional photographer. Businesses, big or small, have to start with building their brand in order to rise above a sea of competitors, and establish their reputation. No matter how creative your small business service, or product is, you have to make potential clients aware of it before you can turn it into a success.

What Is A Brand? | Photography Brands

The real question is: what isn’t a brand? Every single time you have any level of communication with a client, they are interacting with your company’s brand. To brand your business is to create an experience for your clients. A brand is the sum total of the experiences your existing and potential clients have with you. A strong brand conveys effectively what your company does, how it does it, and at the same time, builds trust and credibility.

Photography Brands | Uncover Your Brand Personality In 10...

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What Is Your Niche? | Photography Brands

Finding a niche in any industry is the best way to grow a business, and focus on a brand building. Do you specialize in children or senior photography, weddings, food, fashion, commercial, or landscape photography? What you basically have to do is determine who your rivals in the market are, and then analyze their strengths and weaknesses. Look out for elements that you can develop when applied to your own business, and see if you can eliminate, or at least minimize the flaws. Having a style within your niche will help you build your brand, and to stand out from all the rest.

Who Is Your Ideal Client? | Photography Brands

You have to identify your target audience, because the more you know about your target market (like sector, age, gender, demographics…) the easier it is to be specific with your marketing strategy. This essentially lets you really fine tune how to appeal to your audience, as you know who they are and how they think. Honing in on your audience will actually make your advertising and marketing efforts feel a bit less overwhelming, since you have narrowed down the market considerably.

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Photography Brands | Uncover Your Brand Personality In 10...

Develop Your Look! | Photography Brands

Every major brand has a signature look. Whether it’s a color scheme, logo, or image, people instantly associated this icon with the brand, what it stands for, and what product it offers. Your logo may not be your business’ be-all and end-all, but it is literally the face of your business, so you might as well make one that your clients will like, and never forget. If you’re not skilled at designing logos, you can hire a professional to do it for you. When choosing your color scheme, you have to make sure they complement each other, and are a representation of you or your photography business. If your target market is high end, you could go for a classical look, if you specialize in wedding photography, you could use red, the color of love, for example.

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Make the Most of Social Media | Photography Brands

It is hard to ignore the effect of social networks on brand exposure. Social platforms can be a huge asset to promoting your brand, and demonstrating your brand identity to a large market. A network like Facebook offers you powerful ways to really target a specific type of person. Through Sponsored Stories, Promoted Posts, messages which end up on a person’s News Feed, different demographic options, ad splitting, and a dozen other targeting and posting methods – the tools provided to you can help you compete with the big boys on any level.

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