Photography Business Advice | 4 Things To Do Before Starting A Photography Business
Photography Business Advice | Starting any type of business can be one of the most stressful things you do, but when done right, it will be the most rewarding thing you can do for yourself. And we’re not talking about financial rewards only! If your passionate about taking photos, and your friends and family say you’re talented as well, starting your own photography business might sound like the right next step. However, your talent alone won’t get you too far – if you’re serious about turning your passion for photography into a full-time job, you’ll need to work on your business skills as well.
We’ve all seen many incredibly talented photographers decide to quit their day job and start their own business – and we secretly hated their guts for the courage and nerve it took to make the decision to dive in headfirst. However, most of those brave photographers end up struggling for a few months to make ends meet and closing down their business. So, if you can’t rely on your talent, what on earth do you need to do to get your business off the ground and turn your hobby into an epic success story? Read on to find out!
Get Clear On What You Want | Photography Business Advice
I have to come clear – I’ve been researching productivity and different techniques that not only might get me through the day, but get me through the day feeling accomplished and satisfied. What I’ve found is that most, if not all productivity techniques are based on one thing – achieving that big goal in your life. In your case, it’s turning your hobby into a profitable business. However, the secret of all the wildly successful millionaires is being able to break down one big goal into smaller goals that can not only be achieved a lot easier, but can be measured and feel more achievable.
Then, divide those into even smaller chunks – specific actions that you can take today to get closer to your big goal, and commit to doing them. These goals will not be related to photography at all, so new photographers tend to postpone them, or avoid them altogether, and the excuses vary from not being able to quit their day job and focus photography, to not having enough time. Remember, though: if you don’t know what your goals are, you won’t know what needs to be done to achieve them, and you won’t be able to track your progress.
Get On Your Way! | Photography Business Advice
Most successful photographers out there will tell you that the secret of their success is a solid business plan. But you already sorted out that in the first step, right? Well, not so fast! Defining your goals is just one aspect of your business plan – you need to clearly define your target audience as well. This is exactly where many photographers go wrong and try to target as many different demographics as possible, which is ridiculous. A marketing strategy or a service that appeals to a high-school senior won’t do you any good if you’re hoping to book brides to be, so make sure you learn as much as possible about your ideal client – in terms of age, gender, location, and even marital and financial status.
Starting a photography business might be a dream come true for you, however, keep in mind that you’re not the only factor here – you need to set up pretty much every aspect of your business around your ideal client. We do mean everything: from your marketing tactics, to the prices and packages you provide, everything needs to be carefully created to appeal to your potential clients.
Start Branding | Photography Business Advice
When people hear the word “brand,” the first thing that comes to mind are well-establish, iconic brands such as Coca-Cola, Nike, or Apple. Just thinking about the enormous budgets that went into building those brands probably sends shivers down your spine. But, what most business owners fail to realize is that branding is not a privilege reserved just for large corporations. Branding is just as important for small startup businesses. And while you might do it slightly different, the end-results should be the same: loyal clients, better word-of-mouth advertising, and a well-rounded image that pops into your client’s mind each and every time they need a photographer.
Build Your Online Presence | Photography Business Advice
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. However, long gone are the days when you could set up a website using a generic template and sit around waiting for the phone to start ringing.
You’re marketing to a generation that grew up online and is being constantly bombarded with overwhelming amounts of information both online and offline. This means you need your website to be just as stunning as your work in order to be able to stand out from the crowd and grab your ideal client’s attention, so stay away from cheap web templates. They not only have all the telltale signs of cheap design, but even if you’re happy to stumble upon a decent template, it’s already being used by countless other photographers – which won’t do anything to help you stand out.