Photography Business Brand Advice | Insanely Powerful Branding Tips You Need To Know About
Photography Business Brand Advice | We live in an age of branding – whether you’re tuning in to a game show, reality docuseries (I’m totally guilt of this one!), or you’re reading an article in a business magazine, you are bound to stumble upon the term “brand!” Heck, even my little cousin is careful all the photos she posts on Instagram are “on brand.” Needless to say, you too will want to pay special attention to how you brand your photography business. That is, if you’re serious about it!
It shouldn’t come as a surprise that new photographers decide to jump on the bandwagon each day and start their own businesses, especially considering just how affordable and user-friendly the equipment has become. This is great news for everyone passionate about the art of photography, but it comes with a challenge of standing out from the crowd, which is why branding can end up being the critical difference between success and failure. To help you get your brand just right, we put together a list of things you need to know about, so let’s dive right in!
What’s Your Name? | Photography Business Brand Advice
If you still haven’t registered your business, you’re probably thinking about the name of your business, and there are two ways you can go about this: You can come up with a completely unique name for your business, or you can use your own name. If you’ve been doing photography for some time now and you’ve already built some awareness on social media, you’ll probably want to stick with your own name, but if you’re just starting out, you can go either way. However, once you choose a name, make sure it’s something you can live with for as long as your in business.
Changing the name later on can end up doing more damage than good, as it can alienate your existing clients, making them believe it’s a completely new business, and confuse potential clients. And it’s not just the name that needs to stay the same as the years go by, it’s your logo as well, which is why it’s important to keep it simple and timeless. We’ve all seen loyal customers retaliate against world-renown businesses redesigning their logos, so you’ll want to avoid it at all costs. Minor tweaks here and there are perfectly acceptable, but major revamps should be done with caution and thorough planning.
Create A Visual Identity | Photography Business Brand Advice
Once you have the name and the logo sorted out, you’ll need to move onto the next brand element – the visual identity. The idea here is to ensure a consistent and cohesive visual identity that ties together all of your materials, both online and off, so if a client were to lay down all of your materials on a desk, they would all look and feel like they came from the same source. You’ll want to feature your logo on each item, of course, but you can also use the same color scheme, or even font family throughout your materials to ensure consistency, which will turn your brand into a memorable visual experience.
Why Should A Potential Client Choose You Over All The Other Photographers? | Photography Business Brand Advice
Next, you need to sort out your brand’s message! To put it in a nutshell, this is your elevator pitch, a statement that sums up everything you can do for your clients, what makes you different, the experience you’re offering, and what it is that makes you the right fit for them. You’ll have a much better chance of coming up with this message if you actually know whose attention you’re trying to grab, so take some time to determine your ideal client and define them in terms of age, gender, location, and even marital status. Only when you know whom you’re targeting will you have a chance of actually grabbing their attention.
Come Up With A Voice | Photography Business Brand Advice
Your message is important, don’t get us wrong, but don’t overlook the way you deliver it. The voice you use when engaging with potential and existing clients, both online and off, can boost the effectiveness of your message, or make you sound inauthentic if you try too hard to sound like something you’re not. We’re talking about the language and the tone you use on social media, your website, in your blog posts, the way you answer your phone, and even the way you greet your clients in person.
First, you need to come up with a voice that’s appropriate for your brand. For example, a voice that will resonate with younger, edgier crowd won’t do you any good if your target audience are high-end brides to be. Once you define your voice, you’ll want to keep it consistent throughout your materials. Think about it: if you use a laid back tone of voice on social media and a formal tone on your website to make it sound more reliable, you will confuse your potential clients and end up sounding inauthentic.
Let Your Brand Grow | Photography Business Brand Advice
However, just because you need to ensure consistency, that doesn’t mean you shouldn’t allow your brand to grow. If you stay in business long enough, you’ll start seeing your business grow and evolve, and your brand needs to keep up with all the changes. However, you do need to make sure the changes are organic and subtle, without any major and sudden shifts.